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Manage your Projects – a Shortcut to Success

A SHORTCUT TO PROJECT SUCCESS

Speak to an experienced project manager, and they can give you a wealth of good advice on the do’s and don’ts to successfully manage any project. All this advice, in a nutshell, would be about how to manage the people doing the work (that includes you too), to deliver their results on time and to a budget, while keeping the risk of failure to a minimum.

It really doesn’t sound that difficult to do, but for some reason, many people think that project management is a massive overhead to any project. I often hear phrases like “oh, don’t waste your time planning the work, just do it!” or “why are you wasting your time writing the objectives, we all know what needs to be done!”.

So the number one key to successfully manage any project is:

“Understand the few essential brief documents you need to create and regularly review during the life of your project.”

DOCUMENT #1 - THE PROJECT CHARTER

For example, at the beginning of your project, you need to create a one-page document called the Project Charter. This document will make sure that you and your customer understand the general goals of the project. After all, if you don’t know where you are going, how are you going to get there? Remember, you could also be your own customer!

To get this information, have a meeting with your customer and ask the following 3 essential questions:

1. What are the objectives of your project?

2. What do you want to produce or deliver?

3. What is the business reason for doing this project?


After the meeting write the answers to these questions in your Project Charter and email this back to your customer and ask them for their approval.

You have now successfully completed the most important aspect of any project, and that is to understand and agree with your customer where you are going with this project.

If you look at the time spent to achieve this important step in a project, you are looking at one or two meetings and about 30 minutes to write up the information, say 2 hours in total for a small project. Not a big overhead at all.

DOCUMENT #2 - THE PLAN

You can now get on and create the second document call the plan. This will include a list of the work that needs to be done (also referred to as the scope of work), who will do it, the cost and time to do this work, and finally a simple review of what will go wrong (known as a risk assessment).

DOCUMENT #3 - THE PROGRESS REPORT

On a regular basis, anything from weekly to monthly, you need to create a progress report and deliver this to your customer. They want to know what work was done, when, and how much was spent. They also want to know if you need their help to solve any problems. Your major challenge is just collecting this information so that you can create your regular progress report.

A FINAL THOUGHT

I have described the absolute minimum information you need to manage any project, and the key to success is understanding the few essential brief documents you need to create with this information - the Project Charter, the Plan and the Progress Report. I hope it leads you to success in your projects.

Visit www.itcentre.com for more help on managing your projects and claim your free project management newsletter

© 2007 Dr Sam Elbeik. All rights reserved

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the Secret to the Success of Online Business

Online business has become the preferred choice of today’s entrepreneurs. With the help of search engine optimization you could increase the search engine ranking of your website. This includes modification of the sites web pages which on the other hand depends on the search engine algorithm or search engine ranking formulae, which time & again gets modified. To survive the competition of the web world regular updating is required. Search engine optimization makes use of certain tools & techniques to optimize your website. By doing so quality traffic could be directed to your site thus popularizing your site. SEO UK company has the proficiency as well as the capability of performing these SEO techniques. They play a pivotal role in aiding any company which takes the assistance any SEO UK company, to rank up high in the search engines.

SEO is a tedious & lengthy process and it takes time for the optimizers to optimize your website so that it might get top ranking in your website. Being a smaller market as compared to global and US market, search engine optimization services have benefited the local E-business entrepreneurs substantially by ranking up their website for particular keywords. The specified keywords are long tailed and by mentioning the location in the keywords the search is made anytime more easy for e.g. instead of using the keyword ‘sports’, using “sports UK” would constrict your search. SEO services including directory submission in UK is more localized & are better targeted. Various SEO UK services like keyword analysis, link building, article writing, directory submission etc offered in UK are anytime more beneficial because of their high standards as well as cost effectiveness.

To ensure success in your online business web promotion is necessary, which could be made possible with the help of internet marketing. With increasing demand of internet marketing, it has become mandatory to choose a relevant & good SEO UK company. Though there a number of SEO UK companies offering their services, still locating a good SEO company in the UK is not an easy job. The businesses in the UK have realized the importance of selecting a good SEO company which offers assured visibility & targeted traffic & that too cost effective and affordable. For a UK Company to rank high in the search engines it might take some time & usually depends on the viability as well as the relevance of the keywords & phrases.

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Key to Successful Management

Is the Key to Successful Management Just Plain Old Management Training?


However, they will not necessarily help you to improve your skills and be a successful manager. While a great deal can be learned from others, if you wish to be truly successful then it is equally important to focus on developing and correcting your own weaknesses.

For example, it is probably easier to understand how your own behaviour and approach can demotivate your team and to do something about it, rather than learning a totally new approach, which incidentally might not fit with your natural style. In extreme cases others may see you as ‘faking it’ as your behaviour is not true to yourself.

Frequently managers de-motivate their employees by failing to understand the basics of human motivation. The most common failings are:

* Acting without integrity, by failing to do the things that have been promised.

* Being too aggressive and task orientated, disregarding individuals needs and work-life balance.

* Over controlling peoples work and taking away their personal responsibility.

* Making unfair decisions about work routines, pay and reward.

* Failing to engage people creatively by asking them to do meaningless work.

* Being incomplete or inconsistent in communications.

* Failing to get the involvement of others when making decisions that affect them.

* Continually being in ‘tell’ mode and not listening to others.

The role of management training should be to help managers to understand how their behaviour can de-motivate others, rather than simply showing them new role models to mimic. Management training should provide facilities for constructive feedback, and make room for, informal discussions, and peer coaching to help participants to change their behaviour.
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Tips For Becoming A Successful Manager

Good managers are not born - they are made. They learn what works and what doesn’t through trial and error, and it is that experience that makes them invaluable.

While a college education can provide the knowledge to help with finances and marketing, job experience provides on hand training that aids with real world training. A great manager usually has both of those qualities and also knows how to direct subordinates.

The tips that follow can be used to help those who are new to management.

Leadership Qualities

Successful managers are leaders and not followers. A good manager knows how to get subordinate to work for them and for the team. Being a successful manager does not mean you abuse your employees or rule with an iron fist.

It does mean, however, that you understand the talents of each employee and use them to the benefit the company. The bottom line is: you get things done right.

Have A Vision


Great managers can direct projects, increase the bottom line, and cut costs. You should be able to improve employee morale which thereby reduces unexcused absences.

Successful managers know how to get others to work for them and value their ideas.

Networking With People

Good managers understand that networking is vital to the survival of the business. It is important to build lasting relationships with those in similar industries, as they can provide valuable services in the future.

It will also help build your own business, as good service spreads by word of mouth.

Be A Continuous Learner


A successful manager adjusts to changes that apply to their industry and guide the company to make seamless changes. You should always continue your education and learn from the mistakes of other businesses.

Staying abreast of the latest technological changes is also vital.

Listen

It is important to not always do all of the talking and really listen. The simple act of listening tells your employees that you value their ideas and concerns and will go a long way.

How your employees feel they are valued within an organization can determine how productive that company will be. Listen to their complaints and incorporate some of their suggestions into company policy when feasible.

Culture

As a manager, you will need to have a basic understanding to domestic and international affairs. Being sensitive to cultural differences will help you to bridge the gap between all kinds of businesses.

This is particularly important as your business attempts to expand to new markets.

Changing Times


Market trends are very important to all businesses so as a manager you must understand those trends. Seminars and networking are tools that you should use to help yourself in this area.

Results

As a manager, you will be responsible for producing results. To be really successful, you will need to make the most of even the worst situations. You have to find ways to be successful - and you will ultimately responsible for success and failure.

The bottom line: great managers are ACCOUNTABLE.

Be Disciplined

Success is constantly a work in progress. Have a clear vision and a good plan to help you meet your goals and deadlines. Good communication is also necessary. Have a goal and a plan to stay focused on the big picture.

Being a successful manager isn’t rocket science, but it does take hard work, diligence and determination. Follow the tips above and you will be well on your way!

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100% Successful Management

- The Ten Winning Behaviours
Management is all about being the one who facilitates business or organisational success. Delivering the required results. It can be daunting, yet with these ten simple ideas, it might not be the impossible challenge…

Business is complicated. Organisations are horribly complicated. Yet within that there are people who manage, who have ‘cracked the code’ for success. Success for themselves, their people and overall, the organisations they run.

So if there are just 10 actions a great manager takes to deliver the excellence way above the rest, what might they be?

Here are some ideas. The use and implementation of them is up to you…

1.Talk to your people

Top of the list is always how you relate to your people. Regular, easy-going interactions (we call them conversations and chats), make for relationships that work. Talk to and above all listen to them. And respond to what you hear. You will find great information which will help you develop them for the future.

2.Have Clear Expectations

Every one of your people is desperate to please and be seen to be doing a great job. To do this you need to ensure that they are all very clear indeed about what you want them to do. Some need more help with this than others.

3.Build Trust

Trust falls in many ways. Doing what you said you would; treating everyone fairly; being consistent; keeping criticism private; creating confidential time for those who need it; behaving yourself how you expect your people to; being as open as possible; taking personal responsibility for your actions. Invaluable.

4.Focus on Value

Management is about results. So whatever steps or actions you take must always be measured against their contribution to the results you want. If the action is not value creating, then it’s not required. Sometimes you might have to take a risk with an investment, especially in time or people. And that’s OK

5.Go Customer Crazy!

Whatever you do, you will manage the delivery of products or services. Your customers are your lifeblood. So make it easiest for your customer-facing people by giving them licence to delight! Challenge every process or system rigorously to check the customer offer is perfection. You will not succeed unless you get this right. Remember internal customer colleagues too!

6.Deliver Great Product

Your customers are waiting to receive. They want to buy from you with their readies in their hot little hands. So have an excellence of product or service and buying experience for them - have it available when they want it and make easy for them to get it. And don’t overpromise.

7.Test Yourself Regularly

By setting in place checks and measures that you are delivering excellent products or services, when your customers want it, with fabulous people, you are continuously improving. There is no ceiling on what you can achieve - no ‘we’re done!’ Once you are satisfied, get twitchy and up the stakes. You and your people will love it!

8.Lead a Top Team

Teams run organisations. Not a top leader. But you need to be that leader to manage your Top Team. Recognising the qualities and strengths of every single one of your people in a most constructive and creative way, makes for excellent leverage. You drive it, they deliver it whichever way they can. For outstanding results.

9.Be a Model

As the ‘boss’ you have a lot of personal freedom. Yet if you decide to abuse that, your people will not respond. A rule for one and different for the rest is not going to work. This doesn’t mean that you have to do all the work yourself - far from it. But you do need to be very clear indeed on the business priorities and keep focus.

10.Show Passion for your Business

The ‘Zapp’ you have in your day is infectious. Your people will hugely respond to how you respond to their efforts. Recognition of their performance will crank up their involvement and engagement even more. If you love the work you are in, show it. If you don’t, find something that you do love (it will be better for everyone, most of all you).

Of course there are other tweaks you can make to these ideas. But if you use these ten as your template, toss them around with your team and tease out the detail, you will be well on your way to being a 100% Successful Manager.

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Project Management Consulting Firms Can Be Flexible

Very few businesses are exactly alike. Whether some are located domestically, or internationally, or are merely online project management consulting firms  like Peak Consultants can be very flexible in helping all different kinds of businesses. They can be accommodating by a corresponding via telephone, through videoconferencing, instant messenger, e-mail, or even in person. They can also be very accommodating when it comes to the kind of industry your business lies in. Some project management consulting firms work with all different industries and mind. Aiming as a third-party with an unbiased opinion, to ensure that the projects are done on time, on budget, it and ensuring the success of that business in the marketplace.

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Project Managers Need To “Manage The Boss”

Most people have one. Yet attending to their demands and idiosyncrasies can be nerve-wracking. Wise people engage good boss management strategies. After all, bosses are not exalted and invincible gods. They are human beings with special roles and authority as well as the requisite levels of human weaknesses, problems and pressures.

Assess Leadership Style

Recognize leadership skills inherent in your own boss. This assists you to better understand your boss. You also benefit by becoming a better manager.

Leader #1: The Press Leader

These leaders pretend to be drill sergeants. Low self-esteem and a strong fear of failure drives them. They are impressed by outward displays of project management and busyness.rather than by results. The leader treats people as expeditors who obey orders. They tolerate no mistakes. Trivial details snare their energies and attention. They oversupervise and manage by punishment.

How to handle The Press Leader: Quickly discover on-the-job limits. Determine whether your boss is simply tough or ruthless. The tough leader precisely delegates authority balanced with appropriate responsibility. The ruthless one disregards human factors. If you choose to resist the press leader, do it privately, not within view of colleagues. This way your leader will not lose face. Support your position with plenty of evidence. Otherwise you lose.

Leader #2: The Laissez-Faire Leader

This leader abandons staff. These leaders provide little or no support in tough times. They stipulate little of what is expected of employees. They provide virtually no project management guidance on how to accomplish tasks. While the Press Leader may hover over an employee’s shoulder, this leader does nothing to train or guide. The Press Leader overmanages. The Laissez-Faire Leader overlooks.

Managing The Laissez-Faire Leader: The individual who is self-motivated and needs little praise will work well under this type of leader. This leader craves facts such as costs, statistics and research findings. Provide these facts and figures for your boss, while at the same time trying to stress some human elements. Encourage your boss to clarify exactly what is to be accomplished.

Leader #3: The Participatory Leader

The Participatory Leader is adept at communication procedures. Under this type of boss, employees are given precise feedback and recognition when deserved. The Participatory Leader strives to involve employees in the assessment process. He or she is inspirational and innovative. The Participatory Leader customizes the type and amount of feedback required for each employee.

Managing The Participatory Leader: The most effective way of dealing with the Participatory Leader is to feed back the same techniques that he or she uses with subordinates. Keep them informed of what does and does not work. Since this type of leader is interested in results, your opinions will be heeded.

Leader #4: The Develop Leader

This leader goes a step beyond the Participatory Leader. The Develop Leader fosters staff self-esteem, autonomy and competence. Techniques for success are isolated and taught to subordinates as the need arises. The Develop Leader empowers staff and nurtures a feeling of reverence, not in the boss, but in employees themselves.

There is often a high staff turnover rate for employees of develop leaders. But it is a good one because it is upward. Because this type of leader creates such a high level of competence amongst the ranks through professional development and project management, there is always someone to take over when someone moves up.

Keep Your Boss Happy

• Learn what your boss expects and values.

• Strive for high quality results.

• Solve as many problems as possible without the help of your boss.

• Keep your boss informed.

• Be your strongest critic.

• Get regular feedback from your boss.

• Differ with your boss only in private.

• Save money and earn revenue.

• Be a good leader yourself.

• Promote only valuable ideas.

• After all. Your boss is not interested in the storms you encountered, but whether you brought in the ship.

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Five Management Skills That Matter

The manager interview centers around 5 main areas of competence. These are the qualities or competencies that a successful manager displays, regardless of age, gender, industry or organization. Prepare for management interview questions that explore these competencies.

Provides Clear Direction

A good manager establishes and defines specific objectives and desired results. These are clearly communicated to staff and responsibility and resources appropriately delegated to achieve these outcomes. Ongoing controls are established and follow up implemented to ensure task and goal achievement.

Communicates Clearly and Openly

The manager should be open and direct in dealing with people. Staff want straightforward information from their managers or supervisors. Open communication develops an atmosphere of trust, essential to successful goal attainment.

Develops and Supports People

A skilful manager works with others to maximize performance. Coaching, mentoring, facilitating and delegating all play a role in staff development. Performance management and feedback are also key elements. Supporting staff is consistently rated as one of the most important aspects of effective management.

Makes Decisions When they are Needed

Good judgment and decision-making skills ensure that things get done. Although employees often want a say in things they don’t want endless debate and discussion. Effective managers are able to judge when it is time to get on with things and make a decision.

Motivates Staff

A manager that encourages staff to give of their best, recognizes good performance and rewards appropriately will be effective in getting things done and achieving meaningful results.

A manager interview uses behavioral questions to determine the candidate’s level of competency in these 5 areas. Prepare for your job interview by viewing the management interview questions that explore these 5 competencies including sample answers and guidelines.

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Basic Project Management Skills

Suzanne Mullett asked:


Nowadays, professionals are increasingly expected to have mastered the principles of project management in addition to their many other talents. Having basic project management skills, at least, is rapidly becoming a requirement for many professionals. In a fast paced working environment, it therefore seems logical to take advantage of available tools, such as Microsoft Project software, which can help to streamline project management activities.

Once a project has been initiated, the planning phase can begin. The next step is to execute the planned tasks and ensure that they are kept on schedule until the final completion date is reached. A successful Project Manager must successfully manage four basic aspects of a project: resources, time, money and scope. Let us briefly consider how Microsoft Project software is designed to assist in the management of these four elements.

Scope

The scope of a project refers to the fact that the project itself should be clearly defined from the very beginning. The project scope may need to be adjusted as variables change during the course of events. These changes will have a knock-on effect upon the resources, time scale and budget. Microsoft Project offers a project guide to assist in the setting up of a new project.

Resources


Project management involves the effective management of all resources needed for the project. These include personnel, equipment and all materials required for project completion. Microsoft Project allows the user to input all the necessary resources required for the project and assign resources to a particular task. It is also possible to review how efficiently resources are being used.

Time

Any project can be broken down into a list of tasks which need to be performed and approximation of how long each task will take. The principle difficulty is that many of these tasks will need to be performed simultaneously. Microsoft Project allows the user to design and manage Gantt charts, which are very useful for monitoring progress. A PERT analysis indicates the duration of particular tasks. Critical path analysis, which highlights those tasks that dictate the start date and finish date, can also be performed with Microsoft Office software.

Money

Completing projects within budget is a key aspect of project management. Expenses, contingency plans for unexpected costs and potential future profits all need to be considered. Microsoft Project allows you to create a budget for your project and subsequently calculate costs as the project progresses.

It is becoming increasingly important for individuals to have project management capabilities in their armamentarium of talents. Microsoft Project training courses can assist you and your employees or colleagues to fine tune your project management skills and potentially enhance your chances of success in the workplace.

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Benefits Of Project Management Training



Project management is one of the important processes of an organization for the simple reason that it answers a lot of your questions and adds order to the company.

Project management is one of the important processes of an organization for the simple reason that it answers a lot of your questions and adds order to the company. With this, project management training is important to ensure that you have the right skills and knowledge when it comes to doing project management. What’s more, project management training can help you become a better person as you will have better sense of your time and resources.

The Advantages of Project Management Training

Project management training carries with it several advantages for those who desire to learn the art and science of better management of projects and goals of the organizations. To give you some idea, here are some of them:

1. Project management training will teach you the importance of time and setting of goals and objectives. A company without any set of objectives and goals is like a ship lost in the middle of a stormy sea. Hence, if you do not want to get lost and see if the organization can succeed in its endeavors, you need to create a list of objectives. However, it should be given its own time frame, considering that some of these goals need to be accomplished instantly. A project management training will then help you prioritize these goals as well as assist you in making great use of your time.

2. You will know the remaining resources and the needs of the company. It is obvious that you will never be able to finish any project or proceed to the next one when you do not have any available resource. This could be in the form of time, money, or manpower. You can make use of project management courses to help you determine how to estimate the resources that you will need in the next project or phase. This way, you can set more pragmatic budget for the organization and that you will not be experiencing any delay in the process.

3. You will learn how to produce documents for review. If completing projects is not daunting enough, wait until you start documenting the entire procedure. As a matter of fact, you are recommended to detail every step taken before, during, and after the project is completed. The purpose of this is to have solid record that you can refer to or verify during review. Project management training will provide you with the skills that you need in producing well-documented project completion proofs.

4. With project management training, you can work better with information systems. Project management is not done manually, particularly at this day and age. You can already make use of several applications and programs like Gantt chart to keep track of the milestones or progress of projects. Project management training will show you how to work around them without creating a much steeper learning curve, mainly to those people who do not have enough knowledge in computers or are not comfortable working with them.
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Project Communications Management

Project Communications Management plays a key role in keeping all members of the project management team on the same page. Without communication among all team members and project stakeholders there can be a breakdown in processes which could have a negative impact on the final product.
The project manager must know the communication processes involved in effective project management. First of all there should be planning to determine what information needs to be communicated to all stakeholders in the project. Next, that information must be made readily available to the stakeholders and generated in a timely fashion. Performance must also be accounted for by reporting the project status, measuring progress and forecasting. Finally, communication with project stakeholders must be managed so that all requirements are met and issues are promptly resolved. Interactions and overlap among the communication processes are inevitable and expected throughout all phases of project management
Project Communications Management can be broken down into essential knowledge and skills as follows:
- Managing a meeting by having an agenda as well as resolving conflict
- Writing style to be used
- Method of communication; written or oral, informal memo or formal report, face-to-face or email, all of which are dependent on the situation at hand
- Techniques for presentation including whether to use visual aids and effective use of body language
-  Possible barriers or feedback loops that influence communication
There are also several key components in project communication management which should be considered. Encoding or translation makes sure everyone understands what is said. The output of that encoding is the message which is conveyed through a medium. Interference with the message is called noise and finally, the message must be decoded to have meaning for all involved.

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Astrophysics

Astrophysics is the branch of astronomy that deals with the physics of the universe, including the physical properties (luminosity, density, temperature, and chemical composition) of celestial objects such as stars, galaxies, and the interstellar medium, as well as their interactions. The study of cosmology is theoretical astrophysics at scales much larger than the size of particular gravitationally-bound objects in the universe.


Because astrophysics is a very broad subject, astrophysicists typically apply many disciplines of physics, including mechanics, electromagnetism, statistical mechanics, thermodynamics, quantum mechanics, relativity, nuclear and particle physics, and atomic and molecular physics. In practice, modern astronomical research involves a substantial amount of physics. The name of a university's department ("astrophysics" or "astronomy") often has to do more with the department's history than with the contents of the programs. Astrophysics can be studied at the bachelors, masters, and Ph.D. levels in aerospace engineering, physics, or astronomy departments at many universities.

History

Although astronomy is as ancient as recorded history itself, it was long separated from the study of physics. In the Aristotelian worldview, the celestial world tended towards perfection—bodies in the sky seemed to be perfect spheres moving in perfectly circular orbits—while the earthly world seemed destined to imperfection; these two realms were not seen as related.

Aristarchus of Samos (c. 310–250 BC) first put forward the notion that the motions of the celestial bodies could be explained by assuming that the Earth and all the other planets in the Solar System orbited the Sun. Unfortunately, in the geocentric world of the time, Aristarchus' heliocentric theory was deemed outlandish and heretical, and for centuries, the apparently common-sense view that the Sun and other planets went round the Earth nearly went unquestioned until the development of Copernican heliocentrism in the 16th century AD. This was due to the dominance of the geocentric model developed by Ptolemy (c. 83-161 AD), an Hellenized astronomer from Roman Egypt, in his Almagest treatise.

The only known supporter of Aristarchus was Seleucus of Seleucia, a Babylonian astronomer who is said to have proved heliocentrism through reasoning in the 2nd century BC. This may have involved the phenomenon of tides, which he correctly theorized to be caused by attraction to the Moon and notes that the height of the tides depends on the Moon's position relative to the Sun. Alternatively, he may have determined the constants of a geometric model for the heliocentric theory and developed methods to compute planetary positions using this model, possibly using early trigonometric methods that were available in his time, much like Copernicus. Some have also interpreted the planetary models developed by Aryabhata (476-550), an Indian astronomer,and Albumasar (787-886), a Persian astronomer, to be heliocentric models.

In the 9th century AD, the Persian physicist and astronomer, Ja'far Muhammad ibn Mūsā ibn Shākir, hypothesized that the heavenly bodies and celestial spheres are subject to the same laws of physics as Earth, unlike the ancients who believed that the celestial spheres followed their own set of physical laws different from that of Earth. He also proposed that there is a force of attraction between "heavenly bodies",vaguely foreshadowing the law of gravity.

In the early 11th century, Ibn al-Haytham (Alhazen) wrote the Maqala fi daw al-qamar (On the Light of the Moon) some time before 1021. This was the first successful attempt at combining mathematical astronomy with physics, and the earliest attempt at applying the experimental method to astronomy and astrophysics. He disproved the universally held opinion that the moon reflects sunlight like a mirror and correctly concluded that it "emits light from those portions of its surface which the sun's light strikes." In order to prove that "light is emitted from every point of the moon's illuminated surface," he built an "ingenious experimental device." Ibn al-Haytham had "formulated a clear conception of the relationship between an ideal mathematical model and the complex of observable phenomena; in particular, he was the first to make a systematic use of the method of varying the experimental conditions in a constant and uniform manner, in an experiment showing that the intensity of the light-spot formed by the projection of the moonlight through two small apertures onto a screen diminishes constantly as one of the apertures is gradually blocked up."

In the 14th century, Ibn al-Shatir produced the first model of lunar motion which matched physical observations, and which was later used by Copernicus. In the 13th to 15th centuries, Tusi and Ali Kuşçu provided the earliest empirical evidence for the Earth's rotation, using the phenomena of comets to refute Ptolemy's claim that a stationery Earth can be determined through observation. Kuşçu further rejected Aristotelian physics and natural philosophy, allowing astronomy and physics to become empirical and mathematical instead of philosophical.

After heliocentrism was revived by Nicolaus Copernicus in the 16th century, Galileo Galilei discovered the four brightest moons of Jupiter in 1609, and documented their orbits about that planet, which contradicted the geocentric dogma of the Catholic Church of his time, and escaped serious punishment only by maintaining that his astronomy was a work of mathematics, not of natural philosophy (physics), and therefore purely abstract.

The availability of accurate observational data (mainly from the observatory of Tycho Brahe) led to research into theoretical explanations for the observed behavior. At first, only empirical rules were discovered, such as Kepler's laws of planetary motion, discovered at the start of the 17th century. Later that century, Isaac Newton bridged the gap between Kepler's laws and Galileo's dynamics, discovering that the same laws that rule the dynamics of objects on Earth rule the motion of planets and the moon. Celestial mechanics, the application of Newtonian gravity and Newton's laws to explain Kepler's laws of planetary motion, was the first unification of astronomy and physics.

After Isaac Newton published his book, Philosophiae Naturalis Principia Mathematica, maritime navigation was transformed. Starting around 1670, the entire world was measured using essentially modern latitude instruments and the best available clocks. The needs of navigation provided a drive for progressively more accurate astronomical observations and instruments, providing a background for ever more available data for scientists.

At the end of the 19th century, it was discovered that, when decomposing the light from the Sun, a multitude of spectral lines were observed (regions where there was less or no light). Experiments with hot gases showed that the same lines could be observed in the spectra of gases, specific lines corresponding to unique chemical elements. In this way it was proved that the chemical elements found in the Sun (chiefly hydrogen) were also found on Earth. Indeed, the element helium was first discovered in the spectrum of the Sun and only later on Earth, hence its name. During the 20th century, spectroscopy (the study of these spectral lines) advanced, particularly as a result of the advent of quantum physics that was necessary to understand the astronomical and experimental observations.

Becoming an Astrophysicist


To become a classic research astronomer (someone who runs a telescope, analyzes data, publishes papers), astrophysicists need to get a Ph.D. degree. Support positions such as telescope operators, observers, and software developers typically require a Bachelor's degree, although some positions may require a Master's degree or higher.

Observational Astrophysics

The majority of astrophysical observations are made using the electromagnetic spectrum.

* Radio astronomy studies radiation with a wavelength greater than a few millimeters. Radio waves are usually emitted by cold objects, including interstellar gas and dust clouds. The cosmic microwave background radiation is the redshifted light from the Big Bang. Pulsars were first detected at microwave frequencies. The study of these waves requires very large radio telescopes.
* Infrared astronomy studies radiation with a wavelength that is too long to be visible but shorter than radio waves. Infrared observations are usually made with telescopes similar to the usual optical telescopes. Objects colder than stars (such as planets) are normally studied at infrared frequencies.
* Optical astronomy is the oldest kind of astronomy. Telescopes paired with a charge-coupled device or spectroscopes are the most common instruments used. The Earth's atmosphere interferes somewhat with optical observations, so adaptive optics and space telescopes are used to obtain the highest possible image quality. In this range, stars are highly visible, and many chemical spectra can be observed to study the chemical composition of stars, galaxies and nebulae.
* Ultraviolet, X-ray and gamma ray astronomy study very energetic processes such as binary pulsars, black holes, magnetars, and many others. These kinds of radiation do not penetrate the Earth's atmosphere well. There are two possibilities to observe this part of the electromagnetic spectrum—space-based telescopes and ground-based imaging air Cherenkov telescopes (IACT). Observatories of the first type are RXTE, the Chandra X-ray Observatory and the Compton Gamma Ray Observatory. IACTs are, for example, the High Energy Stereoscopic System (H.E.S.S.) and the MAGIC telescope.

Other than electromagnetic radiation, few things may be observed from the Earth that originate from great distances. A few gravitational wave observatories have been constructed, but gravitational waves are extremely difficult to detect. Neutrino observatories have also been built, primarily to study our Sun. Cosmic rays consisting of very high energy particles can be observed hitting the Earth's atmosphere.

Observations can also vary in their time scale. Most optical observations take minutes to hours, so phenomena that change faster than this cannot readily be observed. However, historical data on some objects is available spanning centuries or millennia. On the other hand, radio observations may look at events on a millisecond timescale (millisecond pulsars) or combine years of data (pulsar deceleration studies). The information obtained from these different timescales is very different.

The study of our own Sun has a special place in observational astrophysics. Due to the tremendous distance of all other stars, the Sun can be observed in a kind of detail unparalleled by any other star. Our understanding of our own sun serves as a guide to our understanding of other stars.

The topic of how stars change, or stellar evolution, is often modeled by placing the varieties of star types in their respective positions on the Hertzsprung-Russell diagram, which can be viewed as representing the state of a stellar object, from birth to destruction. The material composition of the astronomical objects can often be examined using:

* Spectroscopy
* Radio astronomy
* Neutrino astronomy (future prospects)

Theoretical Astrophysics

Theoretical astrophysicists use a wide variety of tools which include analytical models (for example, polytropes to approximate the behaviors of a star) and computational numerical simulations. Each has some advantages. Analytical models of a process are generally better for giving insight into the heart of what is going on. Numerical models can reveal the existence of phenomena and effects that would otherwise not be seen.[17][18]

Theorists in astrophysics endeavor to create theoretical models and figure out the observational consequences of those models. This helps allow observers to look for data that can refute a model or help in choosing between several alternate or conflicting models.

Theorists also try to generate or modify models to take into account new data. In the case of an inconsistency, the general tendency is to try to make minimal modifications to the model to fit the data. In some cases, a large amount of inconsistent data over time may lead to total abandonment of a model.

Topics studied by theoretical astrophysicists include: stellar dynamics and evolution; galaxy formation; large-scale structure of matter in the Universe; origin of cosmic rays; general relativity and physical cosmology, including string cosmology and astroparticle physics. Astrophysical relativity serves as a tool to gauge the properties of large scale structures for which gravitation plays a significant role in physical phenomena investigated and as the basis for black hole (astro)physics and the study of gravitational waves.

Some widely accepted and studied theories and models in astrophysics, now included in the Lambda-CDM model are the Big Bang, Cosmic inflation, dark matter, dark energy and fundamental theories of physics.

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"Think About It" for a while


Yesterday a friend posted this photo at Flicker with the description "and all you care about is Iftar Buffet Deals" It was really heart breaking for me and this picture brought tears in my eyes. Can you notice his innocence and helplessness ?

My question to all my friends is "Why he had to BEG for such things ?" ... what a blind people we are, someone from among the society should have noticed him and would have fulfilled his need. I humbly request all of you to "think about it" for a while ... what have you (yes YOU as an individual) done and what could have you done.

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Conflict Resolution in Project Management

The inevitable conflict that occurs in project management may not necessarily be a bad thing. Conflict occurs when individual goals or needs clash. One reason it is so common in project management is because projects often include people with different ideals and personalities. The term conflict generally carries a negative connotation however conflict can be constructive and serve to help to build relationships and improve team dynamics. The key is in the resolution of that conflict.

The project manager must be able to address problems while respecting individual differences. Maintaining good relationships should be a top priority. Be calm and treat one another courteously even if you are under a great deal of pressure.

Be careful not to confuse the person with the problem. Sometimes project managers believe people are just trying to be difficult when, in effect, they are making a valid argument. By listening carefully to the problem you end up debating real issues and have a better understanding of why the person has taken such a position. In addition, when you understand where the person is coming from you are better able to defend your position.

Revisit and agree on the project objectives then take a close look at the facts surrounding the situation. By working together you could find the answer lies in a third position involving compromise or in thinking outside the box. The fact that you arrived at this decision jointly will foster respect and help maintain or build a good relationship.

There are many ways to deal with conflict in project management and these are just a few ideas for turning a potentially volatile situation into one that positively impacts the project.

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Project Management in a Troubled Economy

With the economic changes that have occurred over the past year it’s not surprising that project managers might be asked to tighten their budgets and try to get work done more quickly with fewer resources. It has never been more important in project management to avoid costly delays and cut costs wherever possible.

One thing the project manager will have to decide on is where cuts should be made. Most often these cuts should occur across the board so that no single phase of the project is hit too hard. If everyone shares a little in the burden it’s less likely to have a major impact on operations. Focus on needs and eliminate wants.

It’s also important not to sacrifice quality in the final product for the sake of saving money. Figure out what can be trimmed down without affecting productivity.

The project manager must, during difficult times, run a very tight ship. Deadlines must be met and delays must be avoided. By paying close attention to details, problems can be identified early and dealt with expeditiously thereby avoiding irreparable damage to the project’s bottom line.

Choose projects carefully and only take on what can be handled monetarily. Know when to say no to projects that probably won’t have a good return on investment and focus on projects that have more promise. It might also be a good time to invest in project management training which can help promote better performance when the economy takes a turn for the better.

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Green Project Management

Going green has become a topic that is becoming difficult to ignore. You see it every day in the news, in commercials and just about anywhere else you look. So as a manager, maybe it’s time to think about Green Project Management (GreenPM).

While it may not be necessary to make every decision based on whether or not it is environmentally friendly, we should take the environment into account during a project rather than simply ignoring it. There are a few steps that can easily be taken to get your project on the way to becoming a “green” one.

  1. Make the switch to recycled paper. When creating your project paper-based deliverables, ensure that you are using recycled paper. Doing this could have a large impact over hundreds or thousands of projects.
  2. Dump the dumpster. Instead of sending your waste to a landfill, try finding a recycling company. The minimal cost of paying to have old equipment recycled can, over time, have a huge impact on the environment.
  3. Use eco-friendly packaging in products produced. Face it, the packaging ends up in the trash anyway.
  4. Decide if those late-night work sessions are really worth it. Extra heating/air conditioning, lighting, water, etc. use dollars and negatively impact the environment. It might seem small, but if millions of others are making that same decision it could add up to substantial environmental savings.

These ideas are just a first step in the process of moving to GreenPM. In the future, it will become even more important to structure your organization’s environmental policies and goals to meet the needs of an ever-changing world.

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How To Start A Successful Project


Without a doubt, the start of the project is what you want to make it ritght, if you do right it will cost you less in the end, everyone knows that it is much easier to correct your mistakes in the beginning.

If you do a lot of projects, you definately do a lot repetitive starts of new projects and you most likely have a plan to run all the routine preparations before the actual work begins. This involves many things like planning resources, budgeting, infrastructure, involving team, as well as managing and communicating requirements. I can bet, it’s a common thing you forget something, because  it is impossible to remember everything, especially if your head is filled with planning and stuff, and then start making some corrections in the middle of the project, thus shifting the milestones, worrying your clients and distracting team. On the other hand, you wouldn’t miss anything if you would  have a checklist to go through of mandatory items that simply need to be done before every single project, simple items that are common for every project.
Here is the checklist that i use, it is not perfect, but it helps in keeping the things tidy in my head:

  • Project name - communicated, available
  • Project Goal - outlined, shared, discussed
  • Project Team - assigned, communicated
  • Milestones - planned, submitted
  • Requirements - recorded, organized and shared
  • Project Tasks - discussed and assigned to team

Each line of the checklist consists of artifact and a set of actions to be accomplished. For example, the project goal needs to be defined, disseminated in team, discussed and possibly changed afterward. Although the order of the actions in checklist is not strict, it’s easy to navigate and just tick the items done. And for me the best tool that helps in achieving this - my to do list template. You can always invent own checklist or just adopt the one from some methodology like XP, RUP or Agile.

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Book Review:Communication Skills for P & P Managers

Communication Skills BookCommunication Skills for Project and Programme ManagersBuy on Amazon is the third and final book I read in the Focus on Skills series from TSO, a companion volume to Franklin and Tuttle’s other books on team management and leadership skills. It follows the same premise as those: very easy to read, spelling out the concepts with their practical application and linking back to PRINCE2 and MSP. This book feels like it has more ‘real world experience’ boxes in, so perhaps the people the authors interviewed had a lot more to say about communication and its importance to projects.

The first main section of the book looks at the definition and context of project and programme communication, what it is, and how to adapt what you communicate to fit the preferences of the person receiving the message. This is explained using mainly binary preferences:

  • Big picture/detail focused
  • Options/procedures
  • Negatives/positives
  • Sameness/difference
  • Internal conclusions/external validation

It is useful to look at people this way but it is also limiting. It’s like magazines that tell you what to wear for different body shapes. ‘Big hips? Wear this!’ ‘This is great if you’re short!’ ‘Fab for broad shoulders!’ What if you are short, pear-shaped and with broad shoulders? The advice women’s magazines give rarely works for a whole woman, just body parts. And no one is just a pile of body parts, just like no one really fits into one of the 10 communication preferences above. I am big picture most of the time, I like positive options and always start from the perspective of the solution. I don’t have a preference for sameness (doing what we’ve done before) or difference (stepping into the unknown) and I like time to reflect and time to bounce ideas around with other people. It’s going to be hard to deliver a message that presses all my buttons.

Franklin and Tuttle do look at this, and they give an example (p23) of an announcement written to meet as many different communication preferences as possible. It’s all right, but trying to be all things to all people is never easy.

As with the other books, the authors use a case study to illustrate the types and benefits of communication needed as a fictional project kicks off, goes through the lifecycle and ends – successfully. I found this portion of the book less interesting as it shoehorns communication into the lifecycle and sometimes doesn’t read like communication is a natural event. It’s all very clinical and planned.

The appendix, however, is great. It’s not a story – maybe that’s why it works better – and it covers practical tips for effective communication. The bit on emails is really good.

“Surveys indicate that when an email is received, 11% of the recipients read it thoroughly, 57% skim-read it, 10% plan to read it (but do not get round to it), and 22% actively decide not to read it.” (p44)

They obviously didn’t include too many control-freak project managers in those studies. Unless it’s a sales email, I read everything.

There are also hints on creating a project newsletter, podcast and blog (but not wiki though), giving formal presentations, Q&A sessions, posters and running focus groups and workshops. The main text comes in at 58 pages excluding the glossary and index, so it’s not a long book but it packs a lot in.

Of the three books in the series this was my least favourite – maybe because I read it last. I also think that I’m pretty good at communicating so while I did get reminders on some good practice there wasn’t a lot of stuff that was new to me. In the same general topic area, Emotional Intelligence for Project Managers by Anthony Mersino was much more in depth. So, try Franklin and Tuttle if you feel you need to brush on the basics or want a guide to what communication to do at what point in the lifecycle and how – then move on to other texts which will show you how to hone your skills.

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Progression of women in PM: new research

Zuzana Botkova, an MBA student, is writing her dissertation on the progression of women in project management.   The main areas of focus for her research are motivation, challenges, leadership behaviours and the soft skills and emotional intelligence of project managers.

She has already scheduled research interviews with male and female project managers, and the second stage of her investigation is to do wider sampling through a questionnaire.

The questionnaire is designed to gather data to better understand the view of current project managers about their own “soft side” and subsequently Zuzana will use this data to analyse why there aren’t more female project managers.

Her deadline is mid-October, so you have a few weeks to find 10 minutes to participate.  You can find the survey here.

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Software Review: Easy Projects .NET

Software September logoThis month I’ve been looking at various project management software tools and Easy Projects .NET has been on my list to investigate for quite some time.  Amanda set me up with a demo account and I had a test drive.

The first time you log in the tutorial page appears with seven easy steps to getting started with the software.  Call me slow, but I had a hard time remembering what I had to do to create billing options by the time I had created my users, set up a project and then added activities.  However, having these screen shots available gives you a flavour of what is coming.

Logging in as the administrator I get a dashboard, which enables me to select reports, projects, add a request and various other ‘Executive’ functions.  Users, project managers and customers have their own variety of this dashboard, defaulting automatically to what is most important to them.  This means no excuses for your users not to fill in timesheets!  It will be on their homepage every time they log in.

Moving from the dashboard to an individual project, the first thing I noticed was how good it looks on the screen.  The web design is great and the screens and images look very classy, much better than the clunky screens of MS Project.  You probably can’t tell from these screenshots, but you can have a look for yourself at the Easy Projects .NET website.

Easy Projects .NET task list

Having said that, there are two disadvantages with this web-hosted software.  Clicking links often opens up a new window, and then clicking again sometimes means that what you want to see appears in a window underneath one that is already open.  There is no clue about what links will open new windows, although I imagine if you used it for long enough you would work out the internal logic.  The second disadvantage is response times.  The speed of the  web-based version is limited by the speed of your internet connection, and while the ‘Loading’ icon is also very smart, you don’t want to see it that often.  And it comes up a lot, while shifting from one page to another or even adding a dependency to a task.  Try the web version, but if your connection is slow or if you have a lot of people accessing it at the same time, you might be better off with a in-house hosted version.

The Gantt chart view looks very good although I could only get it to display tasks alphabetically, not in chronological order, so the dependency lines jump around all over the place.  I suppose if you numbered your task names this could be overcome.  You can’t drag and drop within the Gantt chart view as technically it is a report, not an editing screen.  I couldn’t find a setting to change the display options, and neither could I find a setting to show dates in UK time ie with the day of the month first, then the month. This lead to me creating a task that went on for 23 days by accident as it set to complete in October, not the next day.

Gantt chart from Easy Projects

Task duration was also something I would like to have more precision over.  I used the example of upgrading my WordPress installation – a task that fills me with dread every time I delete files from my server as once I couldn’t get my site back up (thank you, people at A Small Orange from saving me from disaster!)  It’s a weekend job for me, even though WordPress are famous for their 5-minute install.  I wanted to create tasks that lasted less than one day, but when I tried to create one that lasted 0.2 days Easy Projects .NET showed me an error message claiming only values between 0 and 99 were valid.  I thought 0.2 was bigger than 0: even creating a task with a duration of 2.5 days was frowned upon.  The software does not do decimals.

Easy Projects .NET (which is not a name that trips off the tongue) isn’t expensive.  It has time-tracking built in which is something many project management tools don’t do.  It’s easy to use for planning and reporting.  I like the option to upload documents to accompany each task, which would be useful for test scripts, for example.    Personally, I wouldn’t use it for issue tracking or for new requests.  Logic Software designed this package for their own internal use and these seem to be functionality that meets their internal processes.  For me, issues and requests could never be milestones so the layout of these screens doesn’t do the job.

Overall, Easy Projects .NET is fine.  Small, disparate teams could use the web-based version to collaborate on tasks and share documents related to each activity.  Stakeholders could get their reports easily using real-time data (provided your team was organised enough to keep their timesheets up to date).  It’s a much cheaper option than MS Project, and most people don’t use all the functionality within that tool anyway.  If you’re looking for a very simple alternative with collaborative features for straightforward projects, then this could be a solution for you.

I also interviewed Logic Software’s CEO, Vadim Katcherovski, and the interview will appear here on 22 September.

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Project Management Training Course

A project management training course may be the direction a company should turn to help its employees learn the skills needed to become effective managers of the projects that need to be completed. The smaller company that cannot afford to send someone to a project management training class will need to find employees who have already had such training. The business employee who wants to acquire the skills to become a manager will take the course to advance. These courses teach students to break down a plan into segments, determine the difficulty of each part and the order of their completion.

The project manager will have the responsibility of assigning a team to take care of each part of the job, and he will need to know the people well enough to put the right talents and personalities together to achieve success. The project management training course will provide the skills required to be effective. Managers of business plans also have the responsibility of estimating the amount of time required for each part, and the cost, so that the end estimates for the entire program will be accurate. There are always risks with business projects, so someone who can identify and understand how to deal with those risks will be an absolute necessity its success. After members of the team have been assigned specific tasks and have assumed responsibility for their accomplishment, the scheduling can begin. If everything is in place, the manager will be able to spot problems early and set about correcting them with a minimum of delays. Meetings will be held with participants along the way, but if everything is properly organized, those will be kept to a minimum.

One of the skills project management training will provide is how to control change instead of resisting it. Being flexible will ensure that changes will be beneficial, and not harmful to the project. Another skill essential to this position is the proper alignment of all the parts of the job to be as efficient as possible. Mentoring is another resource that is available through some of the project management training establishments, and a mentor can be engaged to assist in one job or several, or simply help out with a segment of a job that has become troublesome. One group offers an e-newsletter that provides answers to questions about problems that might be encountered. Of course, this same kind of mentoring can take place within a company that has accomplished managers of large tasks already on staff that are willing help younger employees develop their skills. Another advantage of an in house mentor is the greater expertise regarding that particular business that the long-time employee brings to the table.

Establishing a common project language and planning process for all levels of the organization are provided in a project management training course, along with a clearly defined outcome. How to maintain a strong customer focus, and measure results accurately is part of the information conveyed. Since communication is so very important to a business intention, a student will find that particular part of the course having high priority. Otherwise, the project may end up like the tower of Babel, where the Israelites thought they could build a tower to heaven, and God made them speak different languages. "That is why it was called Babel because there the Lord confused the language of the whole world. From there the Lord scattered them over the face of the whole earth." (Genesis 11:9)

Companies offering these project management training classes exist all over the country. When taking a project management course online, distance has no relevance; however, the differences in teaching philosophy and cost are relevant, so the prospective student will want to do some research into the matter before actually signing up. A referral by a friend or acquaintance will probably weigh heavily toward the final decision, but the other factors will definitely count. The student who prefers a classroom, very likely will find a project management training course within a reasonable distance. On campus learning will likely provide a greater "hands on" experience that enhances the learning process considerably.

Project managers are needed by a great many businesses, so the person who enjoys the challenge of figuring out how to get something done, is organized, and has a strong work ethic will probably be good at that kind of work. It helps if the manager is a good reader of people as well, so that teams are formed with a minimum of personality clashes. Where the choices are few and clashes are inevitable, then the leader must be a strong person who can keep people focused from beginning to end. In the final analysis, a project management training course teaches that the success of a plan depends on the skill of the manager and team, clear and correct description of requirements, and client involvement.

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IT Project Management Training

IT project management training includes planning, scheduling, cost control, leadership, contract negotiations, specialized skills, and business development. Courses are available on the Internet that prepares an individual for the certification exam. Software project management training allows a person to run various projects including desktop applications, web based services and systems. Software makes keeping up with the many facets of a project simple and manageable. Some sites online offer free programs for training. Tracking tasks and keeping up with a budget for a specific job is possible with specialized programs. A project manager has the main responsibility of solving problems with the venture and making sure that it is successfully completed. A manager would do well to pray and ask the Lord to be with him or her so the venture will be successful. "The keeper of the prison looked not to any thing that was under his hand; because the LORD was with him, and that which he did, the LORD made it to prosper" (Genesis 39:23).

Popular applications included with IT project management training may include support for assignments along with tracking progress, tracking assets, and the capability of creating applications for a specific job. One of the idea ways to keep track of specific requests associated with a job is to use an application where all of the current requests can be accessed in one place. This allows for easy implementation and being able to see what has been done and what is left to accomplish. In addition, learning how to use an application that allows jobs to be tracked makes it easy to see completion of a job that is short lived.

To learn job related specifics a person might find that using a program to keep track of all aspects of the job make it much easier to manage and provides a higher level of ultimate success. Software project management training teaches an individual how to use a program that is set up with applications to manage any type of project or job. An understanding of using a program will allow for a person to be able to set up new jobs within an organization. Some companies need the implementation of a program that may last for months or even years at a time. The capability of using a program to track every aspect of a job helps everyone involved on the job to see exactly what has been done and what needs to be done in order to complete it.

The collaboration of all individuals involved in a job can be successful when there is a organized way to handle all of the ins and outs associated with it. When an individual goes through IT project management training he or she learns the importance of communication with everyone who is involved with a job and how that can be accomplished by using a program designed for that purpose. The manager of a project may want to set up a schedule for each person or task. This would allow people to work independently on a job as long as the software program can be accessed by all of those involved in it. A manager may be at home and may decide to check on the progress of a job. He or she should be able to look up the task and see notes from the employees who are working on it at the office. The venture will run more smoothly if everyone involved will update their part of the records periodically and even make little notes about what has transpired or what is planned for a future date.

A project that involves many different aspects can easily be set up in a software program for implementation. Software project management training includes setting up new plans to manage goals and development. Schedules can be set up for each important component of the project including cost controls, any contract negotiations, and other specific criteria. Other important aspects of training may include the importance of customer satisfaction, product quality, and performing an analysis for consolidation and reevaluation. Part of the learning involves managing time, developing leadership skills, being able to work effectively with employees, contractors, customers, and anyone else involved in the process, and keeping everything and everyone organized.

Other important things that are learned with IT project management training include risk management, the importance of checklists, reviews, documentation, keeping and maintaining a budget, quality assurance, roles and responsibilities, scheduling, the importance of keeping detailed notes, time sheets, and putting together status reports. Every person involved with a venture needs to understand the goals, the expectations of the outcome, how to accomplish those goals, and needs to be wholly committed to its successful completion. Frequent meetings can help to facilitate the completion of a venture as every person involved understands what is left to accomplish.

Determining hurdles to overcome help to prepare key players for possible complications that might occur with the venture sometime in the future. Software project management training covers the importance of learning about possible conflicts that could happen with any given venture. There are always hurdles to overcome but trying to anticipate those ahead of time can give the key players an edge in tackling those. Key players should also determine if there might be any other risks or problems that could arise during the venture. Every person involved needs to know what his or her role is and what must be done on their end to make the venture a success. They must also be able to identify any problems when they happen so that they can be solved. Problems that arise during ventures can easily be swept under the carpet and not taken care of if the team does not stay on their toes. The responsibility of a project manager is to anticipate problems before they arise and have a plan to solve them.

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Distinguishing P3M3

Distinguishing Portfolio Management, Program Management, and Project Management


There is often a misunderstanding, and hence a mixed and overlapping use of terms, when it comes to program management. Sometimes a program is called a project. Sometimes a project is called a program. In addition, sometimes project portfolio and program are mistakenly used interchangeably. This article is intended to clarify the main differences and to distinguish the unique aspects of project portfolios, programs, and projects.
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CAD Project Management gets Integrated


EE Times 

Clarizen Inc. has integrated its project management software with the Solidworks CAD tool, allowing design engineers to track project status and create new tasks.

Clarizen (San Mateo, Calif.) said it will soon integrate design automation tools to its Web-based software suite. "Solidworks is the first CAD tool Clarizen has integrated with, and we will announce support for other CAD packages by the end of the year," said Avinoam Nowogrodski, CEO and co-founder of Clarizen

Clarizen's suite integrates Web-based management tools with engineering CAD tools designed to maintain project databases. Users select an option from a pull-down menu on their CAD tool to receive assignments and to report on their status.

Managers access the Clarizen data centers via a Web browser to view progress reports, assign new tasks and report project status to senior managers. E-mailed forms enable distributed teams to operate by time-shifting status reports relative to working hours synchronized by the data centers.

"We are evaluating the popular electronics design automation tools to decide which one to integrate with Clarizen first," said Nowogrodski.

Instead of buying Clarizen software from, users pay a per-seat subscription fee to add their projects to Clarizen data centers. 

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Cell Phone Based Project Management Software

I understand that it would be possible to run some of the newer web based project management software on an iPhone or equivalent type device, but we need a solution capable of running on our employees’ conventional BlackBerries if there is such a thing. In the past couple of years our entire method of collaborating and communicating within our organization has changed due to the BlackBerry and it would be wonderful if we could integrate Clarity Project Management Software into this wonderfully addictive new platform as well. If not we may have to scrape up the funds to upgrade our existing army of BlackBerries with the newer models which hopefully will feature a full web browser not unlike the iPhone.

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Few SEO companies are search specialists

We recently commissioned a study to better understand the nature of the search engine market in the UK.   With a growing number of companies offering search engine optimisation services, I wanted to know how many of them were actually specialists - offering search engine marketing services only.  The results were not surprising, but it is nice to have some concrete numbers.

The researchers analysed the top 300 pages reported by Google for the phrase "search engine optimisation".  They then removed duplicates and any non-commercial sites.  Each of the remaining 217 sites were analysed for information about their geographical location, the services that they offer, the services that their parent company offers, and so on.

Out of the 217 businesses, only 83% (181) were based in Britain.  Interestingly, the largest overseas listings came from Australia and not the USA - which would have been my guess had I been asked.

The main findings were that a mere 19% (34) of businesses in the UK are only offering search engine marketing services.  The other companies are offering web design, email marketing, display advertising, hosting, and a number of other services in addition to search. 

The researchers then removed the businesses that were clearly one-man bands or independent consultants.  The result was this:

"only 12% of companies in the UK who offer SEO services focus exclusively on search"

For me, the impact of this study is that many different companies are listing SEO as one of many of their services - but are they truly capable of delivering the service?   Managing and implementing an on-going, effective SEO campaign requires specialist skills and experience.  It also requires the internal systems and processes to consistently deliver success for clients... I just don't think you can get this from someone who is providing multiple services to multiple clients.

Matt Hopkins
Managing Director
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The Dos and Don‘ts of Website Navigation Usability

Having poor website usability is like driving your car without a map through an area that you’ve never visited before. Unless you have an incredible aptitude for finding your way around, you’re going to get lost. In addition, the more that you drive around, the more frustrated you’re going to become. The possibility that you’ll never want to return to that area significantly increases as the frustration is compounded. The same holds true for a website that possesses poor usability. Not only is the visitor going to have a difficult time finding their way around, but they could become extremely frustrated and never want to return to your website again. A lot of websites have great usability - why settle for one that induces headaches and forces the visitor to think too hard?

Shocking (but not surprising) usability statistics

According to Usability.gov (an official U.S. Government Web site managed by the U.S. Department of Health & Human Services):

  • Research by User Interface Engineering, Inc., shows that people cannot find the information they seek on a Web site about 60 percent of the time.
  • Studies by Forrester Research estimate that approximately 50 percent of potential sales are lost because users can’t find information and that 40 percent of users do not return to a site when their first visit is a negative experience.
  • A study by Zona Research found that 62 percent of Web shoppers give up looking for the item they want to buy online.
  • According to Elizabeth Millard, “The best sites we’ve found are usable only 42 percent of the time.

Although statistics are not always 100% accurate, these numbers illustrate the importance of having strong website usability. Whether you sell a product online or are trying to build a readership base around your blogging website, usability should be your number one priority.

The Many Parts to Website Navigation Usability

Implementing a successful navigational system on your website is not a hard thing to do. However, a few simple mistakes and your website usability will be severely compromised. Compromised usability will lead to higher bounce rates (visitors quickly exiting your website without visiting any additional pages besides the page that they arrived on (the landing page)), fewer sales, and generally unhappy and confused visitors. Avoiding navigational confusion is an extremely important part of website usability. Without navigation, it would be difficult for visitors to explore a website. There are many factors involved in creating successful, usable navigational menus. These include:

  • Universal Navigation - navigation appears on every web page
  • Placement Consistency - navigation appears in the same location on web pages
  • The Importance of Text - text for navigation - good, images for navigation - bad
  • Feedback on Location - breadcrumbs, hyperlink styles, colors, etc
  • Flash Navigation - a sensitive subject
  • Site maps - hyperlink hierarchical outline of website on one page

Universal Navigation

The simplest way to cut down on navigational confusion is to include your navigational hierarchy on every single page of your website (universal navigation). Not only is this good for Search Engine Optimization since it allows the search engine spiders to easily access most of the pages on your website no matter what page they are on, but it guarantees that your website will not have any “dead end pages”. A dead end page is a web page that is reached by clicking on a hyperlink within a website, but which has no hyperlinks to other pages. The visitor is stuck on the web page with nowhere to go unless they use the browsers “Back” feature or close out of the window and website completely.

Placement Consistency

To further minimize navigational confusion, keep your navigation in the same location on every page of your website, preferably in the upper-left section of the website. By doing so, visitors will not have to guess where to look each time they visit a new page. Surprises (such as a random placement of the navigational menu) are bad and should be avoided at all costs. Some websites have two different navigational menus: one for the home page and one for the rest of the website. If possible, use the same navigational menu that is located on the home page on the entire website. This will cut down on confusion and the element of surprise.

The Importance of Text

Textual navigation can be basic and boring, but the point of navigation is to easily communicate the subject of each hyperlink. When someone uses strictly images (commonly referred to as “Mystery Meat Navigation“), they are forcing the visitor to translate what they think the image means. People interpret images differently and it is for this very reason that using images with no text for navigation is a terrible idea. Keep your hyperlink text short, descriptive, and to the point.

Feedback on Location

When creating a website, it is important to constantly provide feedback to the visitor regarding their current location. There are several ways to go about doing this:

  • Use “breadcrumbs”; breadcrumbs provide a path for the user to follow back to the starting/entry point of a website and are often displayed horizontally at the top of the content area on a web page
  • Match the hyperlink text to the destination page’s heading
  • Create URLs that relate to the users location on the website
  • Change the color, style, size, etc. of the currently active hyperlink
  • Change the color of visited hyperlinks

Flash Navigation: Proceed with Caution

Flash navigation should generally be avoided since it is bad for search engine optimization. However, if you’re going to use Flash navigation, then at least provide text links in a visible location for those visitors still using older computers and browsers which do not have Flash.

In addition, do not use Flash rollover effects that can confuse the visitors or make them wait for more than 2 seconds. There is nothing more frustrating than trying to navigate through a website with rollover transitions that last for 5 or 10 seconds.

Site maps

We’re not talking about XML sitemaps for the search engines. Although its not a bad idea to regularly submit an XML site map to the search engines, an HTML site map should also be used as a navigational tool for visitors. Displayed in either a table of contents or a simple index, a site map should list all of the relevant hyperlinks of a website in an organized fashion.

Be sure to indent secondary hyperlinks if they appear under a primary navigational category, tertiary hyperlinks if they appear under a secondary category, and so on and so forth.

Finally, make sure that your anchor text on hyperlinks are descriptive so that visitors will find exactly what they’re expecting to find when they click on a hyperlink. Site map anchor text should be longer than main navigational hyperlinks and is recommended in the chance that some of the web pages listed in the site map have similar topics (and chances are they will).

The Dos

  • the same navigational menu should appear on every web page of your website
  • the main navigational menu should have a consistent placement, preferably in the upper-left section of the website (for vertical navigational menus) or directly underneath the logo near the top of the page (for horizontal navigational menus)
  • provide location-based feedback by using breadcrumbs, matching the hyperlink text to the destination page’s heading, etc.
  • provide a table of contents or simple index by creating a site map listing all relevant links on the website in an organized, hierarchical fashion
  • use descriptive keywords for the anchor text and page name so that visitors get what they expect when clicking on a hyperlink
  • if you’re going to use Flash navigation, then provide the same navigational elements in text link form on your website for those who do not have Flash enabled on their computer

The Donts

  • don’t use confusing or lengthy Flash transitions for your navigation; people hate to wait and people hate being confused
  • always use descriptive text for your anchor text or Flash navigation - don’t rely on images to communicate your hyperlinks content
  • don’t allow your visitors to arrive at dead end web pages or orphan pages; include your main navigation on every page of your website
  • don’t position navigation in different areas on your website; keep the positioning consistent on all of the web pages
  • don’t make navigation the same color, font, and size as your body text - navigational text should always stand out
  • don’t play a sound clip each time an item in your navigation is rolled over with the mouse cursor; as mentioned above, people do not enjoy surprises. if you’re going to use sound, then always include some sort of warning or indication so that the visitor can adjust their volume accordingly

A Piece of the Puzzle

Website navigation usability is only a part of the website usability puzzle. Factors such as accessibility, hardware and software, the homepage, page layout, scrolling and paging, headings, links, text appearance, and lists are all important factors that must be taken into consideration when designing a usable website. However, without usable navigation, your visitors will become confused, frustrated, and may eventually leave your website in the search of something more straight forward and usable.

For more on website usability, visit http://usability.gov/.

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Essential Navigation Checklists for Web Design

These checklists pull together best practice in the disciplines of information design, usability and accessibility, into an easy to apply format. If you are already familiar with those topics, the checklists serve as a handy reminder that is easy to refer to and apply when planning navigation. If unfamiliar it's also a fast-track lesson - providing you with a head-start in getting it right and enables you to make better informed choices / compromises.

You are presented with the top level practical advice you would take away from reading about each area in depth. I don't give detailed reasoning behind all the advice because that would be five books' worth of material in itself, and a number of excellent books already exist that do this perfectly well – see the reading list at the end of this article.

The Ultimate Test of Your Navigation Design

You will find a compilation of best practices and insights derived from research and personal experience, but as with all check points you should apply them judiciously. Good websites come from good compromises. The ultimate test of any user interface design is always the user test. This means it is okay to dismiss guidelines if the end result is proven to be a comfortable user experience where the users can carry out tasks / find information with the minimum of effort.

Steve Krug in his excellent book 'Don't Make Me Think' (review) includes some very useful chapters that will inspire and empower you to do your own user testing. Testing is neither costly, nor too time consuming but essential, as you’ll discover as soon as you do some. I stress this because for navigation to work, before even considering design or technology, your users must understand the words used and have their expectations from those words met by the content they click/link to. All you need for this test is the navigational words in the order they would appear on a piece of paper, and a few people representative of the target audience. Ask what they understand by each word/phrase and what they’d expect to get if they clicked on that link.

Checklists

The guidance for navigation planning is organised as follows:

  • Planning the Information Architecture
    • Content Ideas
    • Choice of Words/Phrases
    • Structure
    • Helpful Tips
  • Planning the In-Page Navigation
    • Choice of Words/Phrases
    • Structure
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List of Key factors in SEO copywriting

List:

  • Categorize Your Pages

For example, divide your Second Hand Computers site into separate pages for Macs, and PCs, and then segment again into Notebooks, Desktops, etc

 

  • Find Out What Keywords Your Customers Are Searching For

Type in the key points, offerings, and benefits you identified for each page, and spend some time analyzing what words customers use when they're searching for these things. These are the words you'll want to use to describe your product or service.

 

  • Use Phrases, Not Single Words

For Example: If you're in computer sales, don't choose "computers" as your primary keyword. use "cheap second hand computers" as your primary keyword phrase. This way, you'll not only stand a chance in the rankings, you'll also display in much more targeted searches.

 

  • Pick the Important Keyword Phrases

Don't include every keyword phrase on every page. Focus on one or two keyword phrases on each page. For your Macs page, focus on "cheap second hand macs". For the PCs page, focus on "cheap second hand pcs", etc.

 

  • Be Specific

Don't just say "our computers". Wherever you would normally say "our computers", ask yourself if you can get away with saying "our cheap second hand Macs" or "our cheap second hand PCs". If this doesn't affect \ your readability too badly, it's worth doing.

 

  • Use Keyword Phrases in Links

Although you shouldn't focus on every keyword phrase on every page, it's a good idea to link your pages together with text links. So on your "Cheap Second Hand Macs" page, include a text link at the bottom to "Cheap Second Hand PCs". If you can manage it without affecting readability, also include one within the copy of the page.

 

  • Use Keyword Phrases in Headings

Just as customers rely on headings to scan your site, so do search engines. This means headings play a big part in how the search engines will categorize your site.

 

  • Test Keyword Phrase Density

It'll give you a percentage for all the important parts of your page, including copy, title, Meta keywords, meta description, etc. The higher the density the better. Generally speaking, a density measurement of at least 3-5% is what you're looking for. Any less and you'll probably need to take another pass.

 

Recommendations:

Accessibility - An accessible site is one that ensures delivery of its content successfully as often as possible.

Broken Links - If an HTML link is broken, the contents of the linked-to page may never be found.

Valid HTML & CSS - Although arguments exist about the necessity for full validation of HTML and CSS

Functionality of Forms and Applications - If form submissions, select boxes, javascript, or other input-required elements block content from being reached via direct hyperlinks, search engines may never find them. Keep data that you want accessible to search engines on pages that can be directly accessed via a link.

File Size - With the exception of a select few documents that search engines consider to be of exceptional importance, web pages greater than 150K in size are typically not fully cached.

URLs, Title Tags & Meta Data - URLs, title tags and meta tag components are all information that describe your site and page to visitors and search engines. Keeping them relevant, compelling and accurate are key to ranking well. You can also use these areas as launching points for your keywords, and indeed, successful rankings require their use.

Example:

Comparison of URLs for a Canon Powershot SD400 Camera

Amazon.com - http://www.amazon.com/gp/product/B0007TJ5OG/102-8372974-
4064145?v=glance&n=502394&m=ATVPDKIKX0DER&n=3031001&s=photo&v=glance

Canon.com - http://consumer.usa.canon.com/ir/controller?
act=ModelDetailAct&fcategoryid=145&modelid=11158

DPReview.com - http://www.dpreview.com/reviews/canonsd400/

With both Canon and Amazon, a user has virtually no idea what the URL might point to. With DPReview's logical URL, however, it is easy to surmise that a review of a Canon SD400 is the likely topic of the page.

Search-Friendly Text - Making the visible text on a page "search-friendly" isn't complicated, but it is an issue that many sites struggle with. Text styles that cannot be indexed by search engines include:

  • Text embedded in a Java Application or Macromedia Flash file
  • Text in an image file - jpg, gif, png, etc
  • Text accessible only via a form submit or other on-page action

 

Keyword Density: Frequently Asked Questions


How frequently should you use your keyword to rate highly for it in the search engines? How can you avoid penalties for keyword stuffing? Do the different search engines have different standards for the amount of times you can use your keyword on your site without invoking a penalty? Wayne Hurlbert tackles these and other questions in this article.

What is keyword density?

Keyword density is a combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page. The more times the keyword appears in relation to the total number of on page words, the greater the overall keyword density. The more times that other words appear, the lower the proportion of keywords, resulting in a lighter keyword density.

Does keyword density make a difference?

The various search engines, including Google, Yahoo, and MSN Search consider keyword density as part of their search algorithm. Each search engine has a different mathematical equation regarding the density of keywords that is rewarded with higher search ranking placement. There is also a different level of tolerance between the different search engines as to the degree of density permitted before a penalty is imposed.

what are keywords anyway?

Keywords are the terms that searchers enter into the search engine's search interface when seeking information, products, or services. The keyword is entered into the search engine algorithm as a mathematical calculation, to determine relevance of the many billions of Internet pages to that particular search. The pages the algorithm deems most relevant to the search for those keywords are ranked accordingly.

How are keywords different from keyword phrases?

A keyword can be one single word or a phrase including that word. Searchers use both types of entries when seeking information. As a general rule, the longer the phrase, the more specific the returned information will be from the search engine index.


References:

http://www.seomoz.org/article/bg4

http://www.sitepronews.com/archives/2004/may/10.html

http://www.webworkshop.net/seo-copywriting.html

http://www.seocopywriting.com/

http://www.copyblogger.com/seo-copywriting/

http://www.seochat.com/c/a/Choosing-Keywords-Help/Keyword-Density-Frequently-Asked-Questions/

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Why get interested in project management?

Over the last few years there’s been a dramatic change in the way voluntary sector organisations have had to operate.  Funding patterns changed dramatically with a larger proportion allocated to discrete projects and the level of professionalism expected from third sector organisations has risen.

We need to operate in a professional manner, and also show to our funders and members that we are doing so.  Funders expect to see that they’re getting value for money, and we have to expend energy showing that we’re meeting targets, objectives, outcomes.

If we can cope with all this, then we will do well.  We’re likely to succeed, and therefore attract more funding and so on.  If we can’t cope, we’re likely to lose funding and lose the confidence of those with the money, and - well you can fill in the rest.

So what’s the secret?

There’s no one secret, but good project management is a start.  If you use good project management techniques, you will be in a position to demonstrate that you’re operating in a professional manner, which will impress your funders, and you’ll be able to work more effectively, which will impress your trustees.  And you’ll feel more confident in your ability to manage projects, so you’ll sleep better.

There’s never enough resource of any kind in voluntary organisations.  Why waste it working in an ineffective way?  Apply just a few PM tools and you’ll make better use of the resources you have.  Investing in project management is a good investment.

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PeopleSoft Project Management

PeopleSoft Project: PeopleSoft Project is a temporary endeavour undertaken to create a unique peoplesoft software product. Installing PeopleSoft Payroll module is an example of peopleSoft project. This Payroll module will take care of the companies payroll related requirement.

Types of PeopleSoft Projects: Following are the types of Peoplesoft projects: 

  1. New Implementation: In this category, one or more new modules of PeopleSoft are installed, configured. A company could implement Payroll and Benefits Administration module to replace its legacy payroll system. Another company could implement General Ledger, Accounts paybles and Purchasing module to start a new accounting, purchasing and payables system.
  2. Upgrade & Patch application: PeopleSoft is improving its lines of software and keep releasing new versions. Along with the release of new versions, PeopleSoft may also stop supporting older versions. This makes all clients who have older versions need to upgrade the PeopleSoft system to newer versions. This also could involve just PeopleTools upgrade. The complexity of the project depends on two things, from which lower version to which higher version the upgrde is about and level of customization done to vanilla software.
  3. Custom Development Projects: PeopleSoft venilla software may not be adaquate for many clients, and obviously they need to customize the PeopleSoft to their requirement. Normally more custom developments happen in the area of reports, interfaces and conversion.  

 Project Life cycle:

 Methodology: 8steps methodology could suit almost all kinds of PeopleSoft projects.

  1. Initiation
  2. Planning
  3. Design & Development 
  4. Monitor and Control
  5. Testing and Training
  6. Deployment
  7. Post production support
  8. Close

8steps Methodology details: A exhaustive list of components of each step is given below.

Initiation

  • Project feasibility Study
  • Develop Project Charter
  • Develop Preliminary Project Scope statement

 Planning

  • Develop Project management plan
  • Scope Planning
  • Scope Definition
  • Create WBS
  • Cost Management Plan
  • Quality management plan
  • Staffing management plan
  • Communications plan
  • Risk management Plan
  • Procurement management plan
  • Activity Defnition
  • Activity Sequencing
  • Actiivty Resource estimating
  • Activity Duration estimating
  • Schedule development
  • Cost Estimation
  • Cost Budgeting
  • Quality Planning
  • Human Resource Planning
  • Communication Planning
  • Risk Identification
  • Qualitative Risk Analysis
  • Quanititative Risk Analysis
  • Risk Response Planning
  • Plan purchase and Acquisitions
  • Plan Contracting

 Design & Development

  • Direct and Manage Project Execution
  • Detailed design specification functional
  • Detailed design specification technical
  • Development of objects/code
  • Perform Quality Assurance
  • Acquire Project Team
  • Develop Project Team
  • Information Distribution
  • Request Seller responses
  • Select sellers (contract Management planning)
  • Schedule control 

 Monitor and control

  • Monitor and Control Project
  • Integrated Change control
  • Scope verification
  • Scope Control
  • Schedule control
  • Cost control
  • Perform Quality control
  • Manage Project Team
  • Performance reporting
  • Manage Stake holders
  • Risk Monitoring and control
  • Contract Administration 

Testing and Training

  • Unit testing
  • System testing
  • User Acceptance Testing
  • User training 

Deployment

  •  Deploy the product to production

Post production support

  • Post production support

Close

  • Close Project
  • Close Contract
  • Lessons learned documentation 
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Five Grammatical Errors That Make You Look Dumb

One thing blogging and good copywriting share is a conversational style, and that means it’s fine to fracture the occasional rule of proper grammar in order to communicate effectively. Both bloggers and copywriters routinely end sentences with prepositions, dangle a modifier in a purely technical sense, or make liberal use of the ellipsis when an EM dash is the correct choice—all in order to write in the way people actually speak.

But there are other mistakes that can detract from your credibility. While we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write, and buying from you will be out of the question.

Here are five mistakes to avoid when blogging and writing web copy.

1. Your vs. You’re

This one drives me insane, and it’s become extremely common among bloggers. All it takes to avoid this error is to take a second and think about what you’re trying to say.

“Your” is a possessive pronoun, as in “your car” or “your blog.” “You’re” is a contraction for “you are,” as in “you’re screwing up your writing by using your when you really mean you are.”

2. It’s vs. Its

This is another common mistake. It’s also easily avoided by thinking through what you’re trying to say.

“It’s” is a contraction of “it is” or “it has.” “Its” is a possessive pronoun, as in “this blog has lost its mojo.” Here’s an easy rule of thumb—repeat your sentence out loud using “it is” instead. If that sounds goofy, “its” is likely the correct choice.

3. There vs. Their

This one seems to trip up everyone occasionally, often as a pure typo. Make sure to watch for it when you proofread.

“There” is used many ways, including as a reference to a place (“let’s go there”) or as a pronoun (“there is no hope”). “Their” is a plural possessive pronoun, as in “their bags” or “their opinions.” Always do the “that’s ours!” test—are you talking about more than one person and something that they possess? If so, “their” will get you there.

4. Affect vs. Effect

To this day I have to pause and mentally sort this one out in order to get it right. As with any of the other common mistakes people make when writing, it’s taking that moment to get it right that makes the difference.

“Affect” is a verb, as in “Your ability to communicate clearly will affect your income immensely.” “Effect” is a noun, as in “The effect of a parent’s low income on a child’s future is well documented.” By thinking in terms of “the effect,” you can usually sort out which is which, because you can’t stick a “the” in front of a verb. While some people do use “effect” as a verb (“a strategy to effect a settlement”), they are usually lawyers, and you should therefore ignore them if you want to write like a human.

5. The Dangling Participle

The dangling participle may be the most egregious of the most common writing mistakes. Not only will this error damage the flow of your writing, it can also make it impossible for someone to understand what you’re trying to say.

Check out these two examples from Tom Sant’s book Persuasive Business Proposals:

After rotting in the cellar for weeks, my brother brought up some oranges.

Uhh… keep your decomposing brother away from me!

Featuring plug-in circuit boards, we can strongly endorse this server’s flexibility and growth potential.

Hmmm… robotic copy written by people embedded with circuit boards. Makes sense.

The problem with both of the above is that the participial phrase that begins the sentence is not intended to modify what follows next in the sentence. However, readers mentally expect it to work that way, so your opening phrase should always modify what immediately follows. If it doesn’t, you’ve left the participle dangling, as well as your readers.

P.S. You may find it amusing to know that I, like David Ogilvy, have never learned the formal rules of grammar. I learned to write by reading obsessively at an early age, but when it came time to learn the “rules,” I tuned out. If you show me an incorrect sentence, I can fix it, but if I need to know the technical reason why it was wrong in the first place, I go ask my wife.

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SEO Copywriting Techniques That Readers Love

While the reaction to your content off-page has become the critical determining factor when it comes to search engine rankings, your targeted keyword phrase should still appear on the page itself. And while there’s little consensus in this area, having your keyword combinations appear throughout the page copy generally helps search engines further identify the relevancy of the page for those keywords.

The good news is, copywriting best practices can create compelling, engaging content that also contains repeated keywords and phrases. You never want to sacrifice readability in the pursuit of rankings, but given that links are more important than on-page keyword repetition, you should never have to.

Here are a few tips for keyword integration in your copy:

1. Titles

The most important place your keywords should appear is in the title tag of the page. The nice thing about blogging software is that your post or page title will be automatically transformed into both title tags and either an H1 or H2 heading tag as well. Remember, your headline should wrap your keywords in a pithy promise that perfectly communicates what the content has to offer.

2. Opening

I’ve always found it useful to repeat the targeted keywords in the opening sentence, as long as it can be done in a way that is appealing to a reader and reinforces relevancy. Since many search engines use this initial copy as the description of the content, you want to make sure you are accurately selling the searcher on clicking through as well.

3. Subheadings

Another important place that keywords can appear is in subheads that aid the reader in navigating down the page. A resource that matches up well with the targeted keyword phrase will find natural opportunities to restate keywords in subheads, as an introduction to the next topical section of the page. Subheads are typically created using the H3 tag.

4. Related Words and Synonyms

Good copy should naturally result in words that are related to, as well as synonyms for, the keyword phrases you are after. Rather than mindlessly repeating the same words ad nauseam, assume that search algorithms are advanced enough to look for proper contextually-related words that support your targeted keywords.

5. Specificity

One of the hallmarks of great copy is specific, descriptive words in lieu of bland general terminology. Specificity aids the reader by clearly demonstrating relevancy, allows for more dynamic copy, and provides opportunities to increase the general on-page keyword frequency. Make sure to employ your specific keywords when feasible within the context of the copy, rather than rely on generic wording.

6. Call to Action

Let us not forget that we want the reader to take some form of action that benefits us. Otherwise, what’s the point? Once again, your copy should conclude with a call to action that prompts the reader to travel down the path you desire. Is it to purchase, contact, subscribe or simply continue reading? Your primary keywords should naturally fit in with the next step you want the reader to take.

Conclusion

The key to good on-page SEO copywriting is crafting content that seamlessly integrates keywords in a way that doesn’t offend the reader. In fact, good keyword-rich copy should never even consciously alert the reader that keyword repetition is being employed for any reason other than his or her own benefit.

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Planning ongoing SEO content

Add more SEO content to your siteSo, what new articles are you adding to your site this month?

I know, I know. Content development and adding additional Website content seems like “too much work” when time is already short and your nerves are feeling frazzled. You can’t ask your marketing department to do it – they’re already maxed out. Fighting for freelance budget seems too overwhelming. And heaven forbid that you add something new to your plate…

…sound familiar?

I am just as guilty as other site owners and marketing departments. Part of my marketing midlife recovery means more and better writing – blog writing, writing for other sites and, yes, writing for my own SEO copywriting site.

Easier said than done.

The thing is, writing ongoing content is more than just a SEO trick. Sure, the engines love new content, and adding ongoing content is one of the ways they measure how “fresh” a site is. Sites without new, ongoing content tend to slowly drop out of rankings site, despite their age and history. It’s just like Hollywood, baby – if not you’re coming out with new stuff, it’s easy to forget all about you.

Of course, I always hear the kickback – “Why should I add new content? It’s a pain to do.” Yes, it is. But here are the advantages of fresh content:

  • It builds trust. When people search under various keyterms, they notice companies that continually position in the top 10. My favorite example of this is a company called Amsterdam Escape. Their site positions for main keyterms such as “vacations in Amsterdam” as well as long-tail keywords like “places to stay Amsterdam Newmarket.”
  • New content overcomes objections. You can’t assume that prospects will contact you for more information. If your content doesn’t answer their questions immediately, they’ll find another site that does.
  • New content can sell your product or service. This is the most obvious reason – good (or improved) content translates into better conversions.
  • New content gains search engine positions. ‘Nuff said.

Make a commitment to your company to upload at least one new article per month on your Website. That may mean hiring a firm who can help you with an editorial calendar or topic ideas. That may mean asking your internal team to step up and start writing. Either way, ongoing content will keep those search engine rankings (and conversions) flowing.

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Create Content That Ranks Well in Search Engines

Once upon a time, there was something called SEO copywriting.

These SEO copywriters seemed to have magical word skills that allowed them to place just the right keywords in just the right places and amounts, and even in the densities that were just right for miraculous top rankings. And that’s all you needed… or at least that’s what was (and still is) advertised.

There’s no doubt that keywords still matter, especially in titles. Search engines generally prefer to key in on the words people are looking for. But as SEO pro Rand Fishkin will tell you, “measurements like keyword density are useless, although general frequency can help rankings.”

Here’s the deal… most of what determines the ranking position of any particular page is due to what happens off the page, in the form of links from other sites. Getting those links naturally has become the hardest part of SEO, which is why 2006 saw the strong emergence of social media marketing as a way to attract links with compelling content.

That’s why any true SEO copywriter is simply a writer who has a knack for tuning in to the needs and desires of the target audience. And due to the pursuit of links, those needs and desires have to be nailed well before you’ll ever show up in the search engines.

As I’ve written, the same emotional forces that prompt us to buy can also cause us to link, bookmark, and Digg. The context is different, as are the nuances, but it’s still a matter of providing compelling benefits in the form of content.

“Ask yourself what creates value for your users,” sayeth Google. As those brainy engineers continue to diligently create better algorithms, combined with people-powered social media tagging and blog-driven links, copywriters with a flair for prompting link response and conversions will become vital members of any search engine marketing effort.

To me, optimization (at least of the white hat variety) is the page tweaking that can be done after you’ve managed to attract a healthy amount of quality links that demonstrate the value of the content. Little things can make a big difference when you’re trying to move from the third page of the Google results to the first, or from position 7 to 3, 2 or 1.

Of course the critical components of a search-friendly site should be in place. But beyond that, tweaking a page for higher rankings before you’ve established that the content is compelling to people is a little like putting on your prom dress to stay home alone and watch Desperate Housewives.

This post is the first of a five-part series that sets forth a step-by-step strategy that I’ve had success with when trying to rank well for desired primary search terms. And since every step in the process is justified from a user-value standpoint, it should bring in traffic and enhance your site even if search engines were to disappear tomorrow.

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SEO Copywriting



SEO ( search engine optimization ) copywriting has traditionally referred to writing web page copy that includes targeted keyword phrases in certain frequencies and densities. While keywords are still important, search engine algorithms have evolved to treat what others think about the content, and the words they use to describe it in links, as more of an indication of quality and relevance.

Thanks to blogging and Web 2.0 social media tools, more people than ever are able to cast their vote on what’s relevant by linking to it, bookmarking it and Digging it. SEO copywriting today is all about crafting content so compelling that other people want to make note of it by linking back to you.

The SEO Copywriting 2.0 tutorial is designed to provide you with a step-by-step strategy for creating content that scores links and ranks well in search engines in five easy lessons.

  1. How to Create Content That Ranks Well in Search Engines
  2. The 5 Essential Elements of Search Engine Keyword Research
  3. How to Create Cornerstone Content That Google Loves
  4. Five Link Building Strategies That Work
  5. SEO Copywriting Techniques That Readers Love
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Writing SEO Copy 8 Steps to Success

By Glenn Murray


We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after.

There's a lot of information around about how to incorporate keyword phrases into your HTML meta tags. But that's only half the battle. You need to think of these tags as street-signs. That's how the search engines view them. They look at your tags and then at your copy. If the keywords you use in your tags aren't used in your copy, your site won't be indexed for those keywords.



But the search engines don't stop there. They also consider how often the keyword phrase is used on the page.

To put it simply, if you don't pepper your site with your primary keywords, you won't appear in the search results when a potential customer searches for those keywords.

But how do you write keyword-rich copy without compromising readability?

Readability is all-important to visitors. And after all, it's the visitors that buy your product or service, not search engines.

By following these 8 simple guidelines, you'll be able to overhaul the copy on your website ensuring it's agreeable to both search engines and visitors.

1) Categorize Your Pages

Before writing, think about the structure of your site. If you haven't built your site yet, try to create your pages around key offerings or benefits. For example, divide your Second Hand Computers site into separate pages for Macs, and PCs, and then segment again into Notebooks, Desktops, etc. This way, you'll be able to incorporate very specific keyword phrases into your copy, thereby capturing a very targeted market. If you're working on an existing site, print out each page and label it with its key point, offering, or benefit.

2) Find Out What Keywords Your Customers Are Searching For

Go to WordTracker.com and subscribe for a day (this will only cost you about AUD$10). Type in the key points, offerings, and benefits you identified for each page, and spend some time analyzing what words customers use when they're searching for these things. These are the words you'll want to use to describe your product or service. (Make sure you read WordTracker's explanation of their results.)

3) Use Phrases, Not Single Words

Although this advice isn't specific to the web copy, it's so important that it's worth repeating here. Why? Well firstly, there's too much competition for single keywords. If you're in computer sales, don't choose "computers" as your primary keyword. Go to Google and search for "computers" and you'll see why... Secondly, research shows that customers are becoming more search-savvy - they're searching for more and more specific strings. They're learning that by being more specific, they find what they're looking for much faster. Ask yourself what's unique about your business? Perhaps you sell cheap second hand computers? Then why not use "cheap second hand computers" as your primary keyword phrase. This way, you'll not only stand a chance in the rankings, you'll also display in much more targeted searches. In other words, a higher percentage of your site's visitors will be people after cheap second hand computers. (WordTracker's results will help you choose the most appropriate phrases.)

4) Pick the Important Keyword Phrases

Don't include every keyword phrase on every page. Focus on one or two keyword phrases on each page. For your Macs page, focus on "cheap second hand macs". For the PCs page, focus on "cheap second hand pcs", etc.

5) Be Specific

Don't just say "our computers". Wherever you would normally say "our computers", ask yourself if you can get away with saying "our cheap second hand Macs" or "our cheap second hand PCs". If this doesn't affect \ your readability too badly, it's worth doing. It's a fine balance though. Remember, your site reflects the quality of your service. If your site is hard to read, people will infer a lot about your service...

6) Use Keyword Phrases In Links

Although you shouldn't focus on every keyword phrase on every page, it's a good idea to link your pages together with text links. This way, when the search engines look at your site, they'll see that the pages are related. Once again, the more text links the better, especially if the link text is a keyword phrase. So on your "Cheap Second Hand Macs" page, include a text link at the bottom to "Cheap Second Hand PCs". If you can manage it without affecting readability, also include one within the copy of the page. For example, "As well as providing cheap second hand Macs, we sell high quality cheap second hand PCs". TIP: If you don't want your links to be underlined and blue, include the following in your CSS file:


7) Use Keyword Phrases In Headings

Just as customers rely on headings to scan your site, so do search engines. This means headings play a big part in how the search engines will categorize your site. Try to include your primary keyword phrases in your headings. In fact, think about inserting extra headings just for this purpose. Generally this will also help the readability of the site because it will help customers scan read.

8) Test Keyword Phrase Density

Once you've made a first pass at the copy, run it through a density checker to get some metrics. Visit GoRank.com and type in the domain and keyword phrase you want to analyze. It'll give you a percentage for all the important parts of your page, including copy, title, meta keywords, meta description, etc. The higher the density the better. Generally speaking, a density measurement of at least 3-5% is what you're looking for. Any less, and you'll probably need to take another pass.

Follow these guidelines, and you'll be well on your way to effective SEO copy.

Just remember, don't overdo it. It's not easy to find the balance between copy written for search engines and copy written for customers. In many cases, this balance will be too difficult to achieve without professional help. Don't worry, though. If you've already performed your keyword analysis, a professional website copywriter should be able to work your primary keyword phrases into your copy at no extra charge.

About The Author
Glenn Murray heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit www.divinewrite.com for further details.

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What is SEO Copywriting?

SEO Copywriting, or to give it its full name, search engine optimization copywriting or search engine copywriting, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

As well as the viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.

The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages (often called "doorway pages") that are created for the sole purpose of achieving high rankings. Therefore, the engines cannot possibly view SEO copywritten pages as undesirable, and the rankings they achieve tend to be as stable as those that are achieved by other search engine optimization techniques.

Practitioners of the search engine copywriting method recommend around 250 viewable words per page, with one, or at most two, targeted search terms strategically placed within the text and other on-page elements.

SEO Copywriting strengths

One thing that can be said about search engine optimization copywriting is that works for suitable websites and for suitable search terms (see below). SEO Copywriting can achieve rankings that tend to do well across the search engines, although no page can do equally well in all engines.

It is sometimes said by practioners of search engine optimization copywriting, that the method tends to maintain its rankings as the engines tweak and change their algorithms, whereas other methods produce less stable rankings. This can't be true. If 2 pages are in the top 10 search results; one getting there by the SEO copywriting method and the other by different search engine optimization techniques, they are both there because they match the engine's criteria (algorithm) quite well. When the criteria is changed, the match that each of them had is necessarily changed. The matches could become closer to, or further from, the engine's criteria. Whether each page goes up or down in the results depends on what changes have been made to the engine's criteria. It is a matter of chance, and not a matter of whether SEO copywriting was used or not.


SEO Copywriting weaknesses

  • Competitive search terms
    The technique only works for search terms that are not particularly competitive. Competitive search terms are those where many people are trying very hard to gain the top rankings for their sites. Casino, sex, insurance, health and hotels sites are among the most competitive, and there are many other topics where people fight for rankings. For medium to highly competitive search terms, other, more vigorous, methods are needed.

  • Suitable sites
    Not all websites are suitable for SEO Copywriting. Many simply don't have sufficient text on their pages, and adding text would spoil the design or nature of the sites. Also, some sites that do have sufficient text sometimes don't want to be forced into changing what is written on the pages, just for the sake of the search engines.

  • Cost, and the limitation of targeted search terms
    SEO Copywriting is a time-consuming process, and professional SEO copywriters are not cheap, therefore the cost of each page is significant. Since each page can target only one or two search terms, it would usually require a good number of pages to be made-over in order to target all the required search terms.

  • Tied to a copywriter
    What happens when a website owner finds it necessary to alter the text on a page that has been worked on by a professional SEO copywriter? It can't be done without either ruining the costly SEO work and, with it, the page's rankings, or re-hiring a professional copywriter to redo the work once the changes have been made.

  • Slipping in the rankings
    If a page is successfully optimized by SEO Copywriting, and is ranked in the top 10 search results for its targeted search term, then the optimization was worth the cost. But what happens when someone else decides to optimize a page from a different website for the same search term? If their optimization technique is successful, and the page gets into the top 10, the #10 page will slip to #11 - and off the first page of results. Then suppose another website does the same thing...and another...and another. Sooner or later, the successful page will slip from the first page of search results. As soon as people decide to optimize their pages for the chosen search terms, existing top 10 pages are on the way down. Then what?

    If the sliding pages were professionally SEO copywritten, there is nothing else that the technique can do for them, or if it can, the whole costly copywriting process must be redone. Adding one or two instances of the target search terms isn't merely a case of typing them in somewhere, because the final text still needs to read well for the site visitors. Again, the website owner is tied to a copywriter.


    Summary

    SEO Copywriting is good when:-

    • there are not many search terms to target
    • the search terms are on the low to middle end of competitiveness
    • money isn't a problem, or if it is your own website
    • you don't mind the text on your pages being frozen (if money does matter)
    Otherwise, 'search engine friendly' techniques should always be done as a first measure, and real search engine optimization should be done for the search terms for which 'search engine friendly' techniques are unsuccessful.

    NOTE:
    Competitive search terms are not necessarily those where millions of results are returned. They are those where people are competing hard for the top positions. There's a big difference.


    Copywriting Tutorial

    This article is about SEO copywriting and not about copywriting in general. Copywriting is a specialized field, which has the ability to make a website successful - or not. Those of us without that skill can flounder along or we can enlist the help of one of the best in the business. This copywriting tutorial is the best that I've found on the web, and I thoroughly recommend reading it.

    SEO copywriting and normal copywriting don't always mix very well, but it is worth taking the time to integrate them as far as is possible. After all, SEO copywriting will help to bring people from the search engines to the website but, if the website fails to sell itself or its products to those people, there isn't much point in them coming. 

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    Making the Time Tracking Switch

    Over the next several months, our company will be upgrading the project management system and adjusting our processes to take advantage of new features. One of the features getting a significant amount of interest is resource management. The ability to plan resource availability in advance will allow us to understand our project capacity and identify bottlenecks in time to adjust.

    The key to making this work will be creating and maintaining realistic project schedules with resources assigned and hours tracked at the task level. The tricky part of making this time tracking switch is getting the team members to buy into the concept of entering actual hours into the system and re-estimating the time remaining. In order to make this happen you will need an EDGE.

    Expect Resistance. Your team will push back when you inform them of the new expectation to record their project hours at the task level. The obvious reactions you will get include:

    • It will take too long to break up my time.
    • I work on too many projects for this.
    • Why are you micromanaging me?

    Anticipate these issues and have answers available. As an example, include additional time on the project schedule for status and timekeeping; up to an hour per week per project.

    Direction from the Top. Communicating the change needs to come from as far up the organization as possible. When the CIO says this will help make us successful it carries a lot more weight than just you as a project manager advocating it. The directors and supervisors need to buy in, too. If management doesn’t take action when time isn’t recorded then nothing will happen.

    Give Up Some Detail. In order to make this work you may need to cut down on the level of detail in the schedule. Trying to divide time up into 2-4 hour chunks for 3 different projects will drive them insane. The opposite temptation is to drop all the way back to the Phase level or, worse, the Project level. Either one of these is too high. Break tasks down to between 8 and 80 hours (approximately 2 weeks of effort). Additional details can be listed and tracked as started / completed in a spreadsheet to ensure specific tasks are assigned, worked and closed.

    Explain the Purpose. It is important to clearly communicate why a more detailed accounting of the project time is required. Begin by explaining the need to understand resource usage and availability but make sure you follow up with these:

    • Being over or under an estimate is expected. The theory is that they will balance each other over time.
    • A realistic understanding of where we are off schedule allows us to discuss how to get back on track.
    • Re-estimating at the task level allows us to re-plan when future resources are needed. This is especially useful if we are ahead of scheduled or if other projects require the same resources.
    • This is not intended to single any individual out or micromanage the team.
      It will help identify areas where additional resources, training or other assistance can make a difference.
    • By reviewing the workload across all projects, management can find workload issues and take actions to correct them.

    As the team sees this information being used to make project decision they will realize its importance get on board.

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    Failure to Manage

    Our house recently went through some medium size renovations. It began with replacing the hot water heater with a tankless model. During the installation the plumber explained that our galvanized pipes were badly corroded. In some places the rusty build up was seeping through to the outside of the pipe and in other it was clogging the water flow.

    Scope change #1: add $5500 to re-pipe the house using copper.

    Since they were taking the shower wall apart we opted to rip it out and tile the entire bathroom.

    Scope change #2: another $3500 + materials.

    It finished with the “Since We’re Here” special: I was in the process of digging up my front lawn to install sprinklers and they offered to run the pipes.

    Scope change #3: $800 + materials. Good thing we recently refinanced!

    Instead of going with a company, I hired a couple of independent contractors. They did a great job with the work, but there was a lack of basic project management from the beginning. That failure to manage caused disappointment, minor frustration and more work for me:

    • The hot water heater went in smoothly, but the promise to run the wire and mount the thermostat went unfulfilled.
    • The bathroom and shower look terrific, but when they said they could raise the shower head above 6 feet, I thought they were actually going to do it.
    • Refitting the house with copper was a success except for a minor design change. They originally planned to come up through the floor instead of the wall. Evidently they changed their minds and now I have big holes in my walls were the pipes come out. Evidently they don’t do drywall so now I have to.
    • Removing the old shower and other trash evidently wasn’t in the plan, either.

    Technically, I got more than I paid for. They charged quite a bit less than they could have, did a solid job and the bathroom alone increased our house value by more than the cost of the whole project. But if I had it to do over again I would have applied more project management myself by:

    • Defining the Scope. There were several items I assumed were in scope that I ended up doing: wiring an outdoor electrical box; removing old pipes from under the house; disposing of garbage; and filling the holes in the walls to name a few. I’m sure it would have increased the cost of the project but at least communicating it up front would have prepared me for it.
    • Identifying all requirements. As the “sponsor” this one was my fault. When they replaced the main water line to the house they dug under the sidewalk to connect it at the meter. Had I told them I was looking to add a sprinkler system we could have used that same hole and saved some digging.
    • Documenting Changes. A potential problem was averted by writing down the prices quoted to me and verifying my understanding.
    • Establishing Timelines. It seemed to take forever to complete all the projects. There were scheduling conflicts on our side and theirs that stretched the duration.
    • Tracking Commitments. Every time I take a shower I will likely think, “I should have reminded him to raise that pipe.” As for the thermostat, I finally hung that to the wall today.
    • Customer Satisfaction. The ultimate item a project manager would have brought to the mix was a better customer experience. Small details matter, like placing a runner on the floor to minimize tracking dirt across the floor; letting us know arrive and departure times; and setting expectations.

    With the help of a project manager, I have no doubt these guys could double their work load and obtain great referrals every time. Then again, I’m probably biased. 

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    Random Thoughts

    While on vacation I am pulling together a chunk of my blog entries to publish in book format entitled Project Management RX: 101 Daily Doses. This hasn’t left me much time to sit down and write anything new, but I did have a couple of random thoughts to pass on to you.

    Red, Yellow, Green.
    The often used RYG symbols indicating project status risk levels have proven very useful. But what if you were sitting at a stop light and the color never changed? It can be very frustrating. Sometimes I am tempted to jump out of my car and press the crosswalk button to make it change. For your project, anything other than Green should be temporary, too. Items causing your project to be Yellow should be resolved within 2 weeks. For Red issues, fast action should be taken to back it down to Yellow within 2-4 days.

    Intolerable. While mentoring projects managers I occasionally hear the statement, “I guess we just have to live with it.” We cave in on many issues and inconveniences, including poor performers, additional scope, old resources, impossible time lines, or slow responses from other department. We feel like there is nothing we can do to stop it. Instead of whining about it, here’s a suggestion. Document the items as change requests and present them to the sponsor and PMO. Explain the impact to the project and receive their buy in stating that they are okay with it. When they see it in black and white it will be harder to ignore, forcing some action to be taken. If you put up with it, nothing will ever change.

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    Stand up and act like a... PM

    For the past few weekends I have been pulling together training material to cover Project Initiation, Tracking and Reporting for HP’s Project and Program Management tool (PPM). Not the most inventive of names but it seems to be a fairly robust system that integrates Financial and Project Management at the corporate level with add-ins for QA and other project pieces.

    For that reason all of my creativity has been sapped and I have been unable to blog. However, during last week’s PMI Orange County dinner meeting we had an interesting speaker. Listening to Lee R. Lambert, PMP (http://www.lambertconsultinggroup.com) was like getting a slap in the face to wake you up.

    He began by asking how many people had the job title “Project Manager” and then gave us the stunning news that we weren’t. By PMI’s definition a project manager has the right and responsibility to make decisions. Very few of us actually make decisions. We supply timely information, analysis and recommendations for people that do. By PMI’s definition that makes us Project Coordinators or Project Expeditors.

    Our responsibility then is to present clear truth, backed by evidence with solid analysis and delivered in a timely manner. Over the next couple of weeks I plan to revisit the basics of how to obtain that information. Far too often we fall under the hypnosis of management’s instructions to add scope, reduce costs and get it done sooner with fewer resources.

    We say “oh, well” and back down with half hearted pleas for sanity to reign…but it doesn’t. Then we complain the entire life of the project, pushing the team beyond their limits and try to deliver something...anything…that resembles what was required impossibly soon.

    As professional project managers we need the ability to say “Yes, we can do that and here is what it will take.” Then present a solid estimate, realistic timeline and honest cost for what they asked. State the case and let them make the decision.

    So, tune in next time and we will get started.

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    Why You Need a Computer Network


    If your business has more than one computer, chances are you could benefit from networking them. A local area network (LAN) connects your company's computers, allowing them to share and exchange a variety of information. While one computer can be useful on its own, several networked computers can


    Here are some of the ways a computer network can help your business:
    • File sharing: Have you ever needed to access a file stored on another computer? A network makes it easy for everyone to access the same file and prevents people from accidentally creating different versions.
    • Printer sharing: If you use a computer, chances are you also use a printer. With a network, several computers can share the same printer. Although you might need a more expensive printer to handle the added workload, it's still cheaper to use a network printer than to connect a separate printer to every computer in your office.
    • Communication and collaboration: It's hard for people to work together if no one knows what anyone else is doing. A network allows employees to share files, view other people's work, and exchange ideas more efficiently. In a larger office, you can use e-mail and instant messaging tools to communicate quickly and to store messages for future reference.

      If your business has more than one computer, chances are you could benefit from networking them. A local area network (LAN) connects your company's computers, allowing them to share and exchange a variety of information. While one computer can be useful on its own, several networked computers can

      Here are some of the ways a computer network can help your business:
    • File sharing: Have you ever needed to access a file stored on another computer? A network makes it easy for everyone to access the same file and prevents people from accidentally creating different versions.
    • Printer sharing: If you use a computer, chances are you also use a printer. With a network, several computers can share the same printer. Although you might need a more expensive printer to handle the added workload, it's still cheaper to use a network printer than to connect a separate printer to every computer in your office.
    • Communication and collaboration: It's hard for people to work together if no one knows what anyone else is doing. A network allows employees to share files, view other people's work, and exchange ideas more efficiently. In a larger office, you can use e-mail and instant messaging tools to communicate quickly and to store messages for future reference.
    • Organization: A variety of scheduling software is available that makes it possible to arrange meetings without constantly checking everyone's schedules. This software usually includes other helpful features, such as shared address books and to-do lists.
    • Remote access: Having your own network allows greater mobility while maintaining the same level of productivity. With remote access in place, users are able to access the same files, data, and messages even when they're not in the office. This access can even be given to mobile handheld devices.
    • Data protection: You should know by now that it's vital to back up your computer data regularly. A network makes it easier to back up all of your company's data on an offsite server, a set of tapes, CDs, or other backup systems. (Of course, another aspect of data protection is data security. In our article, What Is a Firewall? you can read more about how a network can protect the data it transmits.)

    Of course, this isn't a complete list; once you have a network, you'll probably find many other uses for it. And once you get used to the benefits of a network, you'll never look at your computer the same way again.

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    What You Need in a Computer System (Mac or PC)

    A start-up Web publisher faces many computing hardware choices. You could buy a single powerful computer to handle your writing, coding and designing needs, but it probably makes more sense to have several computers. Each can serve different functions as your site grows.

    PCs and Macs

    We'd like to avoid getting into a Mac vs. PC argument here, but it does bear consideration.

    In many ways, Macs and PCs are similar these days. They use many of the same accessories. They have similar user interfaces and run many of the same programs. Apple’s Macintosh has taken significant steps to make sure its programs work well with its PC counterparts. If you have a PC network, a Mac can share files, use printers, connect to e-mail, open PC word-processing files and more.

    Costs for both machines are similar. Without getting into a specific model comparison (you should do that for yourself), Macs usually ship with more components of higher quality and appear to be more expensive until you figure in the total cost of outfitting an identical PC. FireWire ports (to connect fast hard drives, scanners or video cameras) and iLife software (for creating and editing music, videos, photos, CDs and DVDs) come standard with most new Macs. Adding those features or their equivalents to a PC would cost hundreds of dollars more.

    Software-wise, while the PC world is certainly not lagging behind, there's no penalty for being a Mac user. You can use the same tools as everyone else: Google’s Gmail service for Web based e-mail, Firefox and other new Web browsers, blog software and more.

    If you decide on a PC, be aware that Microsoft Windows comes in many different varieties. Each is designed for a different market, from home users to large businesses, and each has a different set of features. Given a choice between Windows XP Home (for everyday users) and Windows XP Pro (for businesses), we recommend the Pro version. It’s more secure, takes better advantage of your computer’s resources and offers additional ways to share files and communicate with other computers. Microsoft will let you compare both systems on their Web site (http://www.microsoft.com/windowsxp/evaluation/compare.mspx).

    Whether you plan to hire an outside company to provide technical support, or you are going to be relying on a savvy volunteer, it's probably best to buy the type of computer they recommend. It does you little good to have a certain operating system if your resident computer expert specializes in a different one.

    Different Users, Different Needs

    Let’s assume you need the following four types of work stations. We'll leave it up to you to decide how many of each you actually need to purchase:

    • An author's computer.
    • An editor's computer.
    • A designer's computer.
    • A videographer's computer.

    Author's computer

    We recommend an inexpensive, portable laptop for basic word processing, e-mail and Web surfing. Wireless Internet is a plus, as it reduces configuration time and the number of cables you need to haul around.

    PC suggestion

    • Intel Celeron M processor.
    • XGA (1024x768) or WXGA (1280x800) display.
    • Integrated graphics.
    • 512MB RAM.
    • 30 GB HD.
    • DVD-ROM/CDRW combo.
    • Internal wireless 802.11a/b/g.

    Mac suggestion

    • iBook 12" or 14".
    • 1.2 or 1.33 Ghz chip.
    • 512MB RAM.
    • 30 GB HD.
    • Combo Drive (DVD-ROM/CDRW combo).
    • AirPort Extreme (internal wireless 802.11g).

    Editor's computer

    This person will spend hours sitting in front of a computer. A large, high-quality screen is critical to reduce eyestrain. The editor could use some simple collaboration tools, such as instant messaging, video or audio chat, to coordinate work with other team members. The editor will also generate a significant amount of content that needs to be archived and may do some simple photo editing as well.

    PC suggestion

    • Intel Pentium 4, AMD Sempron 3100+ or AMD Athlon 64 processor.
    • 512MB RAM.
    • 64MB AGP or PCI Express.
    • 19" or larger LCD monitor.
    • 160+ GB HD.
    • DVD +/- RW.
    • Microphone / headphones or headset.

    Mac suggestion

    • Power Mac G5 1.8 (single or dual processor).
    • 512MB RAM.
    • 64MB video card.
    • 19” or larger LCD monitor. (Apple makes good displays; other manufacturers also offer less expensive Mac-compatible monitors.)
    • 160+ GB HD.
    • SuperDrive (plays and burns CDs and DVDs).

    Designer's computer

    Your designer will need a large screen to view photos, work with files and run multiple programs at once. Bigger screens often have better color calibration as well. If your designer is going to be producing both printed and online materials, this is critical. Design programs require more RAM than e-mail and text editing, so don't skimp on that. Designers often need better computers than programmers.

    PC suggestion

    • Pentium 4 3.0GHz, Dual Intel Xeon, AMD Athlon 64 3200+, Dual AMD Opteron.
    • 2+GB RAM.
    • 21"-22" CRT + a small 15" LCD screen.
    • 128MB AGP or PCI Express video card.
    • 160+ GB HD Serial ATA. (Two hard drives are better than one; you can use part of the second drive as a “scratch disk” to accommodate the large but temporary files designers create while they’re working.)
    • DVD +/- RW.

    Mac suggestion

    • Power Mac Dual 2GHz.
    • 2+GB RAM.
    • 21"-22" CRT + a small 15" LCD screen.
    • 128MB video card.
    • 160+ GB HD Serial ATA. (Again, two hard drives are preferable.)
    • SuperDrive.

    Videographer's computer

    Working with video demands lots of hard-drive space and a fast processor. You may not need the fastest chip on the market – the second most powerful might be a much better deal for your dollar. A videographer will also need a significant amount of screen space. On Windows machines, a good sound card is critical as well; Macs ship with high-quality sound capabilities built in.

    A videographer will need to access large files quickly. Rather than rely upon individual hard drives, many videographers use a storage technology called RAID, which allows multiple hard drives to work together as one big drive. It’s a faster way to store and access information.

    PC suggestion

    • Pentium 4 3.0GHz, Dual Intel Xeon, AMD Athlon 64 3200+, Dual AMD Opteron.
    • 2+GB RAM.
    • 23" LCD screen (or dual 20”).
    • 128MB AGP or PCI Express.
    • 2x250+ GB HD Serial ATA (possibly set up as a RAID drive).
    • DVD +/- RW.
    • A sound card from the SoundBlaster Audigy 2 family. (You can also get fancy with Digidesign’s ProTools audio editing software.)

    Mac suggestion

    • Power Mac Dual 2GHz or 2.5GHz.
    • 2+GB RAM.
    • 23" LCD screen (or dual 20”).
    • 128MB video card.
    • 2x250+ GB HD Serial ATA (possibly set up as a RAID drive).
    • SuperDrive.

    General Notes

    Any computer connected to the Internet should go through a hardware firewall. A firewall blocks unwanted intruders from using the ports by which your computer connects to the Internet and other computers. Hardware firewalls provide protection for all computers whether or not they have software firewalls installed or activated. If you’re interested in having a wireless network, consider purchasing a wireless router that has built-in firewall capabilities.

    Be sure to secure your wireless network. Outsiders can tap into wireless networks without physical access to a socket. Someone near your office or home might be able to snoop on your wireless transmissions unless you have properly secured them. Here are some tips on how to do so:

    • Enable encryption to protect the information flowing over your network. Older wireless routers use a system called WEP (Wired Equivalent Privacy); newer equipment offers the safer and more effective WPA (Wi-Fi Protected Access) standard.
    • Change the default name, or SSID (Service Set Identifier), of the wireless network. Knowing your network’s SSID makes it easier for outsiders to get in. Most routers ship with the same default SSID from the factory. For instance, all Linksys brand routers have the SSID “linksys,” and most people don’t bother to change that name.
    • Use MAC (Media Access Control) to tell your network which wireless cards belong to your network. MAC will then block access by any wireless device it doesn’t recognize.
    • Limit the signal strength of the base station to only that which you need to cover your physical office space. Unless you plan to do a lot of wireless Web surfing while sitting on the curb outside your home or office, there’s no need to broadcast your wireless internet signal that far.
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    Top 10 Qualities of a Project Manager

    By Timothy R. Barry

    What qualities are most important for a project leader to be effective? Over the past few years, the people at ESI International, world leaders in Project Management Training, have looked in to what makes an effective project leader. With the unique opportunity to ask some of the most talented project leaders in the world on their Project Leadership courses ESI have managed to collect a running tally on their responses. Below are the top 10 in rank order according to frequency listed.

    Inspires a Shared Vision

    An effective project leader is often described as having a vision of where to go and the ability to articulate it. Visionaries thrive on change and being able to draw new boundaries. It was once said that a leader is someone who "lifts us up, gives us a reason for being and gives the vision and spirit to change." Visionary leaders enable people to feel they have a real stake in the project. They empower people to experience the vision on their own. According to Bennis "They offer people opportunities to create their own vision, to explore what the vision will mean to their jobs and lives, and to envision their future as part of the vision for the organisation." (Bennis, 1997)

    Good Communicator

    The ability to communicate with people at all levels is almost always named as the second most important skill by project managers and team members. Project leadership calls for clear communication about goals, responsibility, performance, expectations and feedback.

    There is a great deal of value placed on openness and directness. The project leader is also the team's link to the larger organisation. The leader must have the ability to effectively negotiate and use persuasion when necessary to ensure the success of the team and project. Through effective communication, project leaders support individual and team achievements by creating explicit guidelines for accomplishing results and for the career advancement of team members.

    Integrity

    One of the most important things a project leader must remember is that his or her actions, and not words, set the modus operandi for the team. Good leadership demands commitment to, and demonstration of, ethical practices. Creating standards for ethical behaviour for oneself and living by these standards, as well as rewarding those who exemplify these practices, are responsibilities of project leaders. Leadership motivated by self-interest does not serve the well being of the team. Leadership based on integrity represents nothing less than a set of values others share, behaviour consistent with values and dedication to honesty with self and team members. In other words the leader "walks the talk" and in the process earns trust.

    Enthusiasm

    Plain and simple, we don't like leaders who are negative - they bring us down. We want leaders with enthusiasm, with a bounce in their step, with a can-do attitude. We want to believe that we are part of an invigorating journey - we want to feel alive. We tend to follow people with a can-do attitude, not those who give us 200 reasons why something can't be done. Enthusiastic leaders are committed to their goals and express this commitment through optimism. Leadership emerges as someone expresses such confident commitment to a project that others want to share his or her optimistic expectations. Enthusiasm is contagious and effective leaders know it.

    Empathy

    What is the difference between empathy and sympathy? Although the words are similar, they are, in fact, mutually exclusive. According to Norman Paul, in sympathy the subject is principally absorbed in his or her own feelings as they are projected into the object and has little concern for the reality and validity of the object's special experience. Empathy, on the other hand, presupposes the existence of the object as a separate individual, entitled to his or her own feelings, ideas and emotional history (Paul, 1970). As one student so eloquently put it, "It's nice when a project leader acknowledges that we all have a life outside of work."

    Competence

    Simply put, to enlist in another's cause, we must believe that that person knows what he or she is doing. Leadership competence does not however necessarily refer to the project leader's technical abilities in the core technology of the business. As project management continues to be recognised as a field in and of itself, project leaders will be chosen based on their ability to successfully lead others rather than on technical expertise, as in the past. Having a winning track record is the surest way to be considered competent. Expertise in leadership skills is another dimension in competence. The ability to challenge, inspire, enable, model and encourage must be demonstrated if leaders are to be seen as capable and competent.

    Ability to Delegate Tasks

    Trust is an essential element in the relationship of a project leader and his or her team. You demonstrate your trust in others through your actions - how much you check and control their work, how much you delegate and how much you allow people to participate. Individuals who are unable to trust other people often fail as leaders and forever remain little more that micro-managers, or end up doing all of the work themselves. As one project management student put it, "A good leader is a little lazy." An interesting perspective!

    Cool Under Pressure

    In a perfect world, projects would be delivered on time, under budget and with no major problems or obstacles to overcome. But we don't live in a perfect world - projects have problems. A leader with a hardy attitude will take these problems in stride. When leaders encounter a stressful event, they consider it interesting, they feel they can influence the outcome and they see it as an opportunity. "Out of the uncertainty and chaos of change, leaders rise up and articulate a new image of the future that pulls the project together." (Bennis 1997) And remember - never let them see you sweat.

    Team-Building Skills

    A team builder can best be defined as a strong person who provides the substance that holds the team together in common purpose toward the right objective. In order for a team to progress from a group of strangers to a single cohesive unit, the leader must understand the process and dynamics required for this transformation. He or she must also know the appropriate leadership style to use during each stage of team development. The leader must also have an understanding of the different team players styles and how to capitalise on each at the proper time, for the problem at hand.

    Problem Solving Skills

    Although an effective leader is said to share problem-solving responsibilities with the team, we expect our project leaders to have excellent problem-solving skills themselves. They have a "fresh, creative response to here-and-now opportunities," and not much concern with how others have performed them. (Kouzes 1987)

    References

    • Bennis, W., 1997. "Learning to Lead," Addison-Wesley, MA.
    • Kouzes, J. M: "The Leadership Challenge," Jossey-Bass Publishers, CA.
    • Norman: Parental Empathy. Parenthood, Little, Brown, NY.
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    Project Management

    Project management is a carefully planned and organized effort to accomplish a specific (and usually) one-time effort, for example, construct a building or implement a new computer system. Project management includes developing a project plan, which includes defining project goals and objectives, specifying tasks or how goals will be achieved, what resources are need, and associating budgets and timelines for completion. It also includes implementing the project plan, along with careful controls to stay on the "critical path", that is, to ensure the plan is being managed according to plan. Project management usually follows major phases (with various titles for these phases), including feasibility study, project planning, implementation, evaluation and support/maintenance. (Program planning is usually of a broader scope than project planning, but not always.)

    Overviews of Project Management

    Definitions of Project Management
    Planning a Project
    Project Planning
    Project Cycle Management
    Project Management Productivity Checklist

    Team Building and Group Leadership

    There are certain skills to have when conducting project management. It's best to have a team of planners when doing project planning. Therefore, it's important to have skills in forming, leading and facilitating groups. The following information will help you develop these skills.
    Team Building
    Leadership (Introduction)
    Meeting Management
    Facilitating in Face-to-Face Groups
    Group-Based Problem Solving and Decision Making
    Conflict Management (this topic provides basics in managing conflict in groups)

    General Resources

    Project Manager Decisiveness
    Project Management Glossary
    management tools and articles
    Michael Greer's Project Management Resources
    Project managers resource center
    Project Management Institute(PMI)
    Project Management Institute communications center
    Commercial Solutions Reading Room
    Leadership Knowledge Base: Information to Improve Your Leadership Skills.
    Project management training, project management books, free project templates, project
    Project Manager's Control Tower
    free project management book
    Project Management Book focused on iterative project management (for creative industries and software development)
    PMConnection Exclusive Articles
    Free Project Management Articles published weekly
    Project Management Community
    Webinars on Chartering a Project and�Developing and Using a Work Breakdown Structure (WBS)
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    Universities in Pakistan

    List of Universities in Pakistan


    The following is a list of major universities in Pakistan, organized by subnational entities.



    National


    Public institutions

    • The Islamia University of Bahawalpur or Islamia University Bahawalpur
    • Bahauddin Zakariya University,Multan
    • Mehran University of Engineering and Technology,Jamshoro
    • Dawood College of Engineering and Technology,Karachi
    • Wah Medical College, Wah Cantt
    • College of Physicians & Surgeons Pakistan
    • National University of Sciences and Technology, Rawalpindi
    • Allama Iqbal Open University, Islamabad
    • Quaid-e-Azam University, Islamabad
    • University of the Punjab, Lahore
    • University of Engineering and Technology, Lahore
    • University of Engineering and Technology, Taxila
    • University of Engineering and Technology, Peshawar
    • International Islamic University, Islamabad
    • Institute of Space Technology, Islamabad
    • NED University of Engineering and Technology, Karachi
    • Institute of Charatered Accountants of Pakistan, Karachi
    • Institute of Cost & Management Accountant of Pakistan, Karachi
    • University of Sindh, Jamshoro

    Private institutions

    • University of Wah, Wah Cantt
    • The Innovators Institute of Higher Education (Sadiqabad)

    Azad Kashmir

    Public institutions

    • University of Azad Jammu and Kashmir, Muzaffarabad

    Private institutions

    • Mohi-ud-Din Islamic University, Nerian Sharif
    • Al-Khair University (AJK), Mir Pur
    • Savant College of Sciences and IT, Mirpur

    Balochistan

    Public institutions

    • Al-Hamd Islamic University, Quetta
    • Balochistan University of Engineering and Technology, Khuzdar
    • Balochistan University of Information Technology and Management Sciences, Quetta
    • Bolan Medical College, Quetta
    • Sardar Bahadur Khan Women University, Quetta
    • University of Agriculture Uthal, Bela
    • University of Balochistan, Quetta
    • University Law College, Quetta

    Islamabad Capital Territory

    Public Institutions

    • Air University
    • Allama Iqbal Open University
    • Bahria University
    • Center for Advance Studies in Engineering
    • COMSATS Institute of Information Technology
    • Federal Urdu University of Arts, Science & Technology
    • Hamdard University
    • Hunerkada College of Visual and Performing Arts
    • International Islamic University
    • Iqra University
    • Mohammad Ali Jinnah University
    • National Defence University
    • National University of Computer and Emerging Sciences
    • National University of Modern Languages
    • National University of Science and Technology
    • Pakistan Institute of Engineering & Applied Science
    • Shifa College of Medicine
    • Shaheed Zulfiqar Ali Bhutto Institute of Science and TechnologyNational University of Modern Languages

    Private institutions

    • Al-Khair University
    • Center for Advanced Studies in Engineering
    • Foundation University
    • Hunerkada College of Visual and Performing Arts
    • Iqra University
    • National University of Computer and Emerging Sciences, formerly FAST Institute of Computer Science
    • Prism Institute of Information Technology
    • Riphah International University
    • Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology
    • SS-CARE School Of Engineering
    • Mohammad Ali Jinnah University

    North-West Frontier Province


    Public institutions

    • Gomal University, Dera Ismail Khan
    • Institute of Management Sciences (IMSciences), Hayatabad
    • Kohat University of Science & Technology, Kohat
    • Khyber University of Medical and Health Sciences,Peshawar
    • NWFP Agricultural University, Peshawar
    • Edwards College, Peshawar
    • The University of Science & Tecnology, Bannu
    • University of Engineering and Technology (NWFP), Peshawar
    • University of Hazara, Hazara
    • University of Malakand, Chakdara
    • University of Peshawar, PeshawarComsats Institute of Information technology, Abbottabad

    Private institutions
    • Qurtuba University of Science & Information Technology, D.I Khan, Peshawar(www.qurtuba.edu.pk)
    • Iqra University Peshawar campus www.iqrapsh.edu.pk,
    • National University of Computer and Emerging Sciences, formerly FAST Institute of Computer Science Peshawar Campus
    • CECOS University, Peshawar
    • City University of Science and Information Technology, Peshawar
    • Gandhara University, Peshawar
    • Ghulam Ishaq Khan Institute of Engineering Sciences and Technology, Swabi
    • Northern University, Nowshera
    • Sarhad University of Science and Information Technology, Peshawar
    • Abasyn University ,Peshawar (www.abasyn.edu.pk)

    Northern Areas

    Public institutions

    • Karakurum International University, Gilgit
    • F.G.Degree College, Gilgit

    Punjab

    Public institutions

    • Bahauddin Zakariya University, Multan
    • Fatima Jinnah Women University, Rawalpindi
    • Government College University, Lahore
    • Government College University, Faisalabad
    • The Islamia University of Bahawalpur, Bahawalpur
    • King Edward Medical College, Lahore
    • Lahore College for Women University, Lahore
    • Lahore Medical College, Lahore
    • National College of Arts, Lahore
    • National Textile University, Faisalabad
    • Nishtar Medical College, Multan
    • University of Agriculture, Faisalabad
    • University of Arid Agriculture, Rawalpindi
    • University of Education, Lahore
    • University of Engineering Science and Technology, Sialkot
    • University of Engineering and Technology, Lahore
    • University of Engineering and Technology, Taxila
    • University of Health Sciences, Lahore
    • University of Gujrat, Gujrat
    • University of the Punjab, Lahore
    • University of Sargodha, Sargodha
    • University of Veterinary and Animal Sciences, Lahore
    • Virtual University of Pakistan, Lahore

    Private institutions

    • The Innovators Institute of Higher Education (Sadiqabad)
    • National University of Computer and Emerging Sciences, formerly FAST Institute of computer Science Lahore Campus
    • Beaconhouse National University, Lahore
    • Chenab College, Jhang
    • Baba Guru Nanak University, Nankana Sahib, Pakistan
    • National College of Business Administration and Economics, Lahore
    • Cybernetics Institute of Management Sciences, Lahore
    • Divisional Model College, Faisalabad
    • GIFT University, Gujranwala
    • The FMH College of Medicine and Dentistry, Lahore
    • Forman Christian College, Lahore
    • Fusion University, Rawalpindi, Rawalpindi
    • Hajvery University, Lahore
    • Imperial College of Business Studies, Lahore
    • Islamic International Medical College, Rawalpindi
    • IQRA Millennium University, Lahore
    • Lahore School of Economics, Lahore
    • Lahore University of Management Sciences, Lahore
    • Institute of Management Sciences, Lahore, Pak-AIMS, Lahore
    • Minhaj International University, Lahore
    • Superior University, Lahore
    • Swedish Institute of Technical Education, Gujranwala
    • Syed Ali Hajvery Institute of Technology and Management Sciences, Lahore
    • University Of Management and Technology, Lahore
    • University of Central Punjab, Lahore
    • University of Faisalabad, Faisalabad
    • University of Lahore, Lahore
    • University of South Asia, Lahore
    • University of Gujrat, Gujrat
    • Wah Medical College, Wah Cantt
    • Wah Engineering College, Wah Cantt
    • university of engineerig and technology attock, ATTOCK Cantt

    Sindh


    Public institutions

    • Dawood College of Engineering and Technology,Karachi
    • Dow University of Health Sciences, Karachi
    • Institute of Business Administration, Karachi
    • Liaquat University of Medical and Health Sciences, Jamshoro, Hyderabad
    • Mehran University of Engineering and Technology, Jamshoro, Hyderabad
    • NED University of Engineering & Technology, Karachi
    • Quaid-e-Awam University of Engineering, Science and Technology, Nawabshah
    • Shah Abdul Latif Bhitai University, Khairpur
    • Sindh Agriculture University, Tandojam
    • Institute of Business Administration (IBA) Sukkur
    • University of Karachi, Karachi
    • University of Sindh, Jamshoro, Hyderabad
    • Institute of Industrial Electronics Engineering, Karachi
    • ZA Bhutto Agricultural College, Larkana

    Private institutions


    • National University of Computer and Emerging Sciences, formerly FAST Institute of Computer Science Karachi Campus
    • Aga Khan University, Karachi
    • Karachi School of Art, Karachi
    • Baqai Medical University, Karachi
    • Bahria University, Karachi
    • Dadabhoy Institute of Higher Education, Karachi
    • Fatima Jinnah Dental College, Karachi
    • Hamdard University, Karachi
    • Indus Valley School of Art and Architecture, Karachi
    • Institute of Business Management, Karachi
    • Institute of Business & Technology, Karachi
    • Iqra University, Karachi
    • Isra University, Hyderabad
    • Jinnah University for Women, Karachi
    • KASB Institute of Information Technology, Karachi
    • Mohammad Ali Jinnah University, Karachi
    • National University of Computer and Emerging Sciences (FAST-NU), Karachi
    • Newports Institute of Communications and Economics, Karachi
    • PAF-KIET(PAF-Karachi Institute of Economics and Technology), Karachi
    • Preston University, Karachi
    • Preston Institute of Management Sciences and Technology, Karachi
    • Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Karachi
    • Sir Syed University of Engineering and Technology, Karachi
    • Sir Syed College of Medical Sciences For Girls, Karachi
    • Synthetic Fibre Development And Application Centre, Karachi
    • Textile Institute of Pakistan, Karachi
    • Usman Institute of Technology, Karachi
    • Yousaf Institute of Information Technology, Tando Allahyar
    • Ziauddin Medical University, Karachi
    • Institute of Computer Technology, Gulshan-e-Iqbal,Karachi

    Top Pakistani Univeristies


    Top 6 Engineering universities

    1. National University of Sciences and Technology, Rawalpindi

    2. Ghulam Ishaq Khan Institute of Engineering Sciences and Technology , swabi

    3. University of Engineering and Technology, Lahore

    4. NED University of Engineering and Technology, Karachi

    5. Pakistan Institute of Engineering & Applied Sciences , Islamabad

    6. Mehran University of Engineering and Technology, Jamshoro

    Top 5 Medical Colleges

    1. Aga Khan University, Karachi

    2. University of Health Sciences, Lahore

    3. King Edward Medical University, Lahore

    4. Khyber Medical University, Peshawar

    5. Dow University of Health Sciences, Karachi

    Top 6 Business Schools

    1. Lahore University of Management Sciences, Lahore

    2. Institute of Business Administration, Karachi

    3. Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Karachi

    4. Lahore School of Economics, Lahore

    5. College of Business Management, karachi

    6. Hajvery University, Lahore

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    Grammatical Errors


    Five Grammatical Errors That Make You Look Dumb

    One thing blogging and good copy writing share is a conversational style, and that means it’s fine to fracture the occasional rule of proper grammar in order to communicate effectively. Both bloggers and copywriters routinely end sentences with prepositions, dangle a modifier in a purely technical sense, or make liberal use of the ellipsis when an EM dash is the correct choice—all in order to write in the way people actually speak.

    But there are other mistakes that can detract from your credibility. While we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write, and buying from you will be out of the question.

    Here are five mistakes to avoid when blogging and writing web copy.

    1. Your vs. You’re

    This one drives me insane, and it’s become extremely common among bloggers. All it takes to avoid this error is to take a second and think about what you’re trying to say.

    “Your” is a possessive pronoun, as in “your car” or “your blog.” “You’re” is a contraction for “you are,” as in “you’re screwing up your writing by using your when you really mean you are.”

    2. It’s vs. Its

    This is another common mistake. It’s also easily avoided by thinking through what you’re trying to say.

    “It’s” is a contraction of “it is” or “it has.” “Its” is a possessive pronoun, as in “this blog has lost its mojo.” Here’s an easy rule of thumb—repeat your sentence out loud using “it is” instead. If that sounds goofy, “its” is likely the correct choice.

    3. There vs. Their

    This one seems to trip up everyone occasionally, often as a pure typo. Make sure to watch for it when you proofread.

    “There” is used many ways, including as a reference to a place (“let’s go there”) or as a pronoun (“there is no hope”). “Their” is a plural possessive pronoun, as in “their bags” or “their opinions.” Always do the “that’s ours!” test—are you talking about more than one person and something that they possess? If so, “their” will get you there.

    4. Affect vs. Effect

    To this day I have to pause and mentally sort this one out in order to get it right. As with any of the other common mistakes people make when writing, it’s taking that moment to get it right that makes the difference.

    “Affect” is a verb, as in “Your ability to communicate clearly will affect your income immensely.” “Effect” is a noun, as in “The effect of a parent’s low income on a child’s future is well documented.” By thinking in terms of “the effect,” you can usually sort out which is which, because you can’t stick a “the” in front of a verb. While some people do use “effect” as a verb (“a strategy to effect a settlement”), they are usually lawyers, and you should therefore ignore them if you want to write like a human.

    5. The Dangling Participle

    The dangling participle may be the most egregious of the most common writing mistakes. Not only will this error damage the flow of your writing, it can also make it impossible for someone to understand what you’re trying to say.

    After rotting in the cellar for weeks, my brother brought up some oranges.

    Uhh… keep your decomposing brother away from me!

    Featuring plug-in circuit boards, we can strongly endorse this server’s flexibility and growth potential.

    Hmmm… robotic copy written by people embedded with circuit boards. Makes sense.

    The problem with both of the above is that the participial phrase that begins the sentence is not intended to modify what follows next in the sentence. However, readers mentally expect it to work that way, so your opening phrase should always modify what immediately follows. If it doesn’t, you’ve left the participle dangling, as well as your readers.

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    Better Writer

    TEN WAYS TO BECOME A BETTER WRITER


    Spend even a short time reading through blogs and you’ll quickly realize that a lot of blog-space is spent discussing the art of writing. People who have the urge to express themselves want to do it well, and are willing to work hard to become the best writers they can be.

    Today I’d like to share some tips that are more general, and have to do with your overall development as a writer. Some of the tips go together. Numbers 4, 5, and 6, for example, deal with having a great variety of words at your disposal and using them correctly. Numbers 7 and 8 have to do with clarity and simplicity. Some of the tips belong in both posts because they relate to writing habits. Even if you’ve read them before, they are worth repeating.

    1. Read: Reading the work of good authors helps you develop a sense of how effective writing is constructed, and gives you a glimpse of the skill and artistry that goes into it. Fiction, non-fiction, newspapers (which are supposed to be non-fiction), biographies – anything that captures your imagination and keeps you interested – can provide a model for language used well. So read. And while you’re reading, take note of the author’s style and pay attention to how ideas and emotions are expressed. It’s a very enjoyable way to become a better writer.

    2. Listen: If you are writing fiction, having an ear for the way people speak is essential. Listening to spoken language is a good way to get it, because spoken English and written English are not always the same. Dialog writing is a special skill. Authentic dialog makes characters real. When dialog is written well, the story comes to life. When done badly, it can derail the story, or have the reader laughing during the most serious passages. Listen for idioms, accents, and local expressions. When you read good contemporary fiction, be aware of how effectively you are transported into the scene by great dialog. It’s definitely an art worth working on.

    3. Think: Writing isn’t a pen to paper activity. It’s a brain to pen to paper activity. Thinking is necessary preparation for writing. Before you pick up a pen or place your hands on the keyboard, get in the habit of giving thought to what you want to say. Know your purpose. Do your research. Organize your information. Choose your style (formal, casual, professional). All of these are decisions a writer must make. If you take the time to make them before you start, writing will be a much easier and smoother process.

    4. Use your dictionary and thesaurus: One of the advantages of the English language is that we have so many words to choose from. There is an almost infinite variety of meanings and moods that we can impart by selecting the perfect word for every thought. Whenever you have a doubt, use your dictionary to check the definition, spelling, and even where to correctly hyphenate a word. Dictionaries also provide information on the origins and derivations of words (etymology), word roots and families, and relationships to other languages. All this will give you insights into how to best use a word and how your reader may perceive it. Dictionaries also include common expressions, abbreviations, and lots of other information. You may find, as I have, that reading a dictionary just to see what’s in it, is entertaining and enlightening. As an added benefit, you’ll become really good at finishing the crossword puzzle. I also make frequent use of my thesaurus. It’s an invaluable resource for finding synonyms. If you re-read a paragraph you’ve written and find that you’ve used the same word several times, you can vary it with alternatives found in your thesaurus. The right choice of words gives your writing sparkle, and lets you convey the precise shade of meaning you have in mind.

    5. Enrich your vocabulary: All those words to choose from! The more of them you have at your command, the more expressive your writing will be. You can enrich your vocabulary by reading and listening to proper English. Choose the work of respected writers in any genre that interests you. Whenever you look up a word in the dictionary, take another moment to read the synonyms. You’ll gain extra information each time you look something up. You can find vocabulary-building websites that contain lists and quizzes. You can also find vocabulary texts and exercises at educational bookstores. Take the trouble to do these things if you feel you do not have a large enough variety of words at your disposal. It’s going to make a big difference and make writing more fun.

    6. Learn the differences between “sound-alikes” and commonly confused words, and use them correctly: You want your reader to focus on what you have to say, but mistakes are distractions that will grab a reader’s attention and interrupt the flow of your writing. One of my other posts discusses common mistakes your spell checker won’t find – words that people often mix up and use incorrectly. There are many “sound-alike” words in the English language (their/there/they’re, to/too/two, for example), and many commonly confused words (such as less/fewer, then/than), that can sabotage your writing. You can study about them by reading websites that are dedicated to clarifying the differences and giving examples of correct usage. There are also mistakes that come from the way we talk. One such example is “would of” instead of “would have.” When we speak, we tend to pronounce the words “would have” as a contraction (would’ve) which is perfectly legitimate. The spoken contraction sounds more like “would of” than “would have”, but only “would have” is correct when you’re writing the phrase as two separate words. It takes some work to learn to identify the potential pitfalls, but eliminating these mistakes will do a lot to improve your writing.

    7. Don’t overdo the “million dollar words”: While you want to use a variety of words to convey more precise meaning, be careful that you don’t fill your writing with what I call “million dollar words.” These are longer, more obscure, or more scholarly- sounding words that people often insert into their writing purely for the purpose of seeming more intelligent. But it’s not the words themselves that indicate how smart you are, it’s the ideas. If you have something interesting or compelling to say, your intelligence is going to come through even if you use the simplest words.

    • Example: By promulgating this theory, I can evince my erudition.
    • Rough translation: By putting forth this idea, I can show how smart I am. (If that’s what you’re thinking, you’re already in trouble.)

    Too many big words, where shorter or more common words would work as well, just come across as phony or as a cover for lack of confidence. Either way, the result is bad writing. You may find situations when those million dollar words are just right, but in my opinion, less is more. Use them sparingly.

    8. Keep it simple: Simple writing is clean, clear, and accessible to a wide variety of readers. Simple writing conveys your meaning but doesn’t call attention to itself. (Think of watching a play with really bad actors.) Simple writing minimizes ambiguity. I always try to keep the following three things in mind:

    a. Sentence length and structure: Generally, I like to express one idea per sentence. It may be a complex idea, but when I’m ready to move to the next idea, I start a new sentence. Short sentences are okay. It’s good to vary the length of sentences in your writing. Separate your clauses with commas so that the reader will take a mental breath in the right place. That helps make your meaning more clear.

    b. Needless words: Take a look at these two ways to write a cooking class regulation:

    • When the process of baking a pie results in drips and splatters in your oven, the student must clean the mess created by such activity before leaving the kitchen.
    • If you get the oven dirty when you bake your pie, you must clean it before you leave.

    In the second example I’ve cut a lot of extraneous words and chosen words that serve the purpose better. Nothing is lost but the clutter. You can check your writing for extraneous words by asking, “If I cut this word, does the meaning remain effectively the same?”

    c. Active voice vs. passive voice: Compare these two sentences:

    • The cake was cut into tiny pieces by Alice. (passive voice)
    • Alice cut the cake into tiny pieces. (active voice)

    Or these two:

    • The book was read by many people. (passive voice)
    • Many people read the book. (active voice)

    By switching from the passive voice to the active voice, I’ve made the sentences cleaner and more direct.

    9. Keep it honest: Writing is a risky activity. Your writing tells the reader many things about you, whether it’s a personal piece or not. Your writing shows what you think, how you think, and what you find important. It can indicate your level of education, political leanings, opinions – a whole world of information about you. Much is revealed by your written voice. What kind of a person do you seem to be? In blogging, opinion pieces, business writing, and personal writing, honesty shows. So does phoniness. If you want your audience to trust you (usually, you do), you have to be yourself. Very few people can successfully pull off writing in disguise. Of course, fiction writers need to do it in order to create characters that are unlike themselves. But if you are speaking in your own voice, let that voice be authentic.

    10. Proofread your work: I harp on this in post after post because I know how careless mistakes can spoil an otherwise good piece of writing. Writing mistakes can cost you an opportunity with an employer or a customer, can reduce your grade on a paper or exam, or destroy your credibility. If you’re not sure about some- thing (a fact, a word, or the proper form of a sentence), look it up or ask someone you trust. If you have a tendency to make typing mistakes, find and correct them. Don’t merely rely on your spell checker. It won’t catch real words that are used inappropriately. Don’t rely too much on the grammar checker either. It doesn’t really know what you want to say. Here’s a crazy example. When I was checking this post, the spelling/grammar checker selected the following sentence from Number 5 above:

    The more of them you have at your command, the more expressive your writing will be.

    The checker wanted me to change the second your to you’re. I have no idea why! So don’t automatically do what this sometimes helpful device demands. You’re the human, and last time I looked, humans were still in charge.

    Proofread slowly and more than once. Proofread paragraphs out of order, or backwards. Those tricks may help you find mistakes you’ll miss if you’ve read the material so many times that your brain fills in the gaps, and “sees” what you intended rather than what’s really on the page. Sometimes a mistake will slip through, but do make a good effort to turn out error-free writing.

    ________________________________

    I hope this provides some very basic ideas about good writing. It’s not meant to be a complete list. I invite other writers to share some of the tips that help them create good work.

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    Mistakes During Writing

    Do You Make These Mistakes
    When You Write?

    by Brian Clark

    Do you make these mistakes when you write?

    It’s time once again to review those nasty errors that damage our credibility when we write. Not normally a fun task, but absolutely necessary. I promise to keep you amused to diminish the pain (or at least I’ll give it a shot).

    As with the last time we explored grammatical errors, I feel compelled to mention that copywriting and blogging should be conversational and engaging, and breaking formal grammatical and spelling conventions can often be a good thing. Every time I see a comment complaining about something like, oh, I don’t know… the improper use of an ellipsis or one-sentence paragraphs, I shake my head with sadness.

    They just don’t get it.

    Outside of specific professional or academic contexts, writing with a personal style that makes it easier on the reader is more important than pleasing Strunk and White. That said, I also believe you have to know the rules in order to break them. Plus, there are some errors that you’ll never convince anyone that you did intentionally in the name of style (outside of a joke), and even then some people will still assume you’re dumb.

    So, let’s take a look at some more of those types of glaring errors that you never want to make. Thanks to reader suggestions and the aforementioned Messrs. Strunk and White, here are seven more common mistakes that can diminish the shine and credibility of your writing.

    1. Loose vs. Lose

    This one drives a lot of people crazy, including me. In fact, it’s so prevalent among bloggers that I once feared I was missing something, and somehow “loose” was a proper substitute for “lose” in some other English-speaking countries. Here’s a hint: it’s not.

    If your pants are too loose, you might lose your pants.

    2. Me, Myself, and I

    One of the most common causes of grammatical pain is the choice between “me” and “I.” Too often people use “I” when they should use “me,” because since “I” sounds stilted and proper, it must be right, right? Nope.

    The easy way to get this one right is to simply remove the other person from the sentence and then do what sounds correct. You would never say “Give I a call,” so you also wouldn’t say “Give Chris and I a call.” Don’t be afraid of me.

    And whatever you do, don’t punt and say “myself” because you’re not sure whether “me” or “I” is the correct choice. “Myself” is only proper in two contexts, both of which are demonstrated below.

    Many consider Chris a punk, but I myself tolerate him. Which brings me to ask myself, why?

    3. Different than vs. Different from

    This one slips under the radar a lot, and I’ll bet I’ve screwed it up countless times. It boils down to the fact that things are logically different from one another, and using the word “than” after different is a grammatical blunder.

    This vase is different from the one I have, but I think mine is better than this one.

    4. Improper Use of the Apostrophe

    Basically, you use an apostrophe in two cases:

    • For contractions (don’t for do not)
    • To show possession (Frank’s blog means the blog belongs to Frank)

    If still in doubt, leave the apostrophe out. It causes more reader confusion to insert an apostrophe where it doesn’t belong than it does to omit one. Plus, you can always plead the typo defense if you leave an apostrophe out, but you look unavoidably dumb when you stick one where it doesn’t belong.

    5. Parallelism

    Back when I talked about bullet points, one of the tips involved keeping each bullet item in parallel by beginning with the same part of speech. For example, each item might similarly begin with a verb like so:

    • deliver…
    • prompt…
    • cause…
    • drive…

    When writing a list of items in paragraph form, this is even more crucial, and failing to stay in parallel can result in confusion for readers and scorn from English majors. Check out this non-parallel list in a sentence:

    Over the weekend, Kevin bought a new MacBook Pro online, two software programs, and arranged for free shipping.

    Do you see the problem? If not, break the list into bullet points and it becomes clear:

    Over the weekend, Kevin:

    • Bought a new MacBook Pro online
    • Two software programs